Startup Com Olho raises Rs 1.8 cr

Share Us

1256
Startup Com Olho raises Rs 1.8 cr
22 Feb 2022
6 min read

News Synopsis

Com Olho, a Cyber security & IP-led analytics startup, announced that in a Seed round funding has raised Rs. 1.8 cr. This investment came from Inflection Point Ventures. The company claims that it is the first company in India to acquire a patent for non-rule-based ad fraud detection. Mitesh Shah, Co-Founder, Inflection Point Ventures, in a statement said: “As digital marketing, product and performance marketing become the new age mantra for the companies, they are also dealing with ad fraud issues, return on media spends and efficacy delivered via each ad done. So far, there is no definitive way to determine any of these factors. Com Olho using its patented technology is able to provide this intensive knowledge and their reports that can be administered to challenge payouts , should the need arise for exposing any ad fraud. As we move closer towards Metaverse and digital life, there is bound to be concerns about customer’s data. Com Olho is rightly poised to leverage their understanding of everything digital”. The company informed that the raised amount will be used for Hiring, improvement in its technology and marketing.

TWN Special