Starbucks Will Allow US Members To Purchase And Collect Polygon-Based NFTs

Starbucks has announced that its members in the United States will be able to earn and purchase digital collectible stamps in the form of non-fungible tokens (NFTs). According to Cointelegraph, each digital stamp carries its own ownership verified on the blockchain and will also have a point value based on rarity.

According to Cointelegraph, an increase in stamp collection will result in an increase in members' points, allowing members access to unique experiences.

According to the company, rewards will include everything from a virtual espresso martini-making class to access to exclusive event invites at Starbucks Reserve Roasteries and even trips to the Starbucks Hacienda Alsacia coffee farm in Costa Rica. NFTs can be earned by playing interactive coffee-themed games or completing fun challenges on Starbucks Odyssey, which is set to launch later this year. Users will be able to buy NFTs on the built-in marketplace without connecting their wallets or using any cryptocurrency.

Furthermore, Cointelegraph reported that all of the stamps will feature Starbucks artwork created in collaboration with Starbucks partners and outside artists. The proceeds from the sale of limited-edition stamps will be used to support the causes of the creators, with the NFTs being minted using Polygon's proof-of-stake (PoS) blockchain.

We are entering the Web3.0 space in a unique way, while also strengthening our members' bonds with Starbucks. "Our vision is to create a space where our digital community can gather over coffee, engage in experiences, and celebrate Starbucks' heritage and future." Starbucks' vice president and chief marketing officer, Brady Brewer, stated.