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Starbucks Strengthens Its Presence in India with a New Outlet in Jamshedpur

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Starbucks Strengthens Its Presence in India with a New Outlet in Jamshedpur
07 Dec 2024
5 min read

News Synopsis

Starbucks has made its debut in Jamshedpur, opening its first store in the Steel City at Kadma’s Inner Circle. This new outlet signifies Starbucks’ commitment to expanding its footprint in India, blending global coffee culture with Jamshedpur’s rich industrial heritage.

A Design Inspired by the Steel City

The store's aesthetic pays homage to Jamshedpur’s industrial legacy. It features layered metal textures, metallic accents, and bespoke artwork that reflect the city’s pivotal role in India's steel production. The interior design integrates earthy tones of grey, beige, and green, creating a cozy and inviting atmosphere. A striking wall installation narrates Jamshedpur’s history, while unique elements like an innovative ceiling design and custom metal merchandise rack enhance the Steel City-inspired theme.

Festive Offerings and Signature Beverages

To celebrate the festive season, the Jamshedpur store offers Starbucks’ Christmas-themed beverages, including the Toffee Nut Crunch Latte and Gingerbread delights. Customers can also enjoy Starbucks’ signature menu items like the Java Chip Frappuccino, Masala Chai, and the Classics range featuring Classic Hot Coffee and Classic Iced Coffee. The menu also includes handcrafted sandwiches, catering to diverse tastes.

Words from the Leadership

Sushant Dash, CEO of Tata Starbucks, expressed excitement about the launch, saying, “Opening our first store in Jamshedpur is a proud moment. The city’s industrial heritage aligns with Starbucks’ commitment to connecting with communities that contribute to India’s growth. We aim to offer Jamshedpur a unique Third Place to connect and celebrate its spirit over coffee.”

T. V. Narendran, CEO and MD of Tata Steel, welcomed the new addition to the city, stating, “The first Starbucks in Jamshedpur is a vibrant addition to the city's landscape. We are confident it will become a favorite spot for residents to connect, unwind, and enjoy a world-class coffee experience.”

Store Details and Operating Hours

Located at Ground Floor, Narayankripa, Plot No. 1, Inner Circle, Kadma, the Starbucks outlet operates from 8 AM to 11 PM. This extended schedule allows Jamshedpur’s residents to enjoy the iconic Starbucks experience, celebrating the city’s industrial spirit while savoring their favorite beverages.

TWN Special