Spotify Increases Premium Plan Prices in India by Up to 28% — First Hike in Six Years

Spotify, one of the world’s leading audio streaming platforms, has increased the prices of its premium subscription plans in India for the first time since its 2019 launch. This price revision is part of Spotify’s global strategy to improve revenue amid recent financial challenges.

New Spotify Premium Pricing in India

Spotify’s new price structure affects most of its subscription plans:

• Individual Plan: ₹139/month (earlier ₹119)

• Duo Plan: ₹179/month (earlier ₹149)

• Family Plan: ₹229/month (earlier ₹179)

• Student Plan: ₹69/month (earlier ₹59)

Among all, the Family Plan saw the steepest rise—about 28% higher than the previous rate.

When Will the New Prices Take Effect?

The new pricing is already effective for new users signing up for a premium plan. Existing subscribers will experience the revised charges starting from their next billing cycle. Spotify has confirmed that subscribers will be informed via email about these changes over the next month.

Additionally, new users can still enjoy a one-month free trial before committing to a paid subscription.

Why Did Spotify Increase Premium Plan Prices in India?

Spotify’s decision to revise pricing comes amid global financial strain and the need to boost subscription revenue. The company recently missed revenue targets, prompting action to balance its monetization strategies.

This marks Spotify’s first price hike in India since its launch six years ago. In 2023, Spotify had already taken steps to push more users toward its paid tier by restricting several features for free users.

A Spotify spokesperson told Moneycontrol,

“As we continue to grow our platform, we are updating our Premium prices for new subscribers in India.”

Spotify’s India Strategy: Freemium to Premium Push

India is one of Spotify’s fastest-growing markets, but it has also remained a price-sensitive segment. To expand its paying user base, the company introduced affordable mini plans and daily offers in the past. However, despite India’s massive user base, a relatively small percentage opt for paid subscriptions.

With the current move, Spotify seems keen on shifting more users to premium by aligning with international pricing standards and improving its Average Revenue Per User (ARPU).

What This Means for Spotify Subscribers in India

For casual listeners or students, the ₹20 increase may not feel significant. However, families using shared plans will notice a more substantial difference. Over a year, the family plan now costs ₹600 more than it did previously.

Still, for users who rely heavily on ad-free, high-quality music and podcasts, the added cost may be justifiable. Spotify continues to offer a rich content library, personalized playlists, and exclusive content for paying users.

Looking Ahead

Spotify’s price revision reflects the company’s ongoing global push toward profitability and sustainability. As music streaming platforms mature, periodic pricing updates are becoming the norm—especially in high-growth yet under-monetized markets like India.

Whether Indian users will continue subscribing at higher rates or explore alternatives remains to be seen, but the move signifies Spotify’s serious focus on converting free users into paying customers.