Sony Unveils Bravia 3 Series TVs in India: Features, Price, and Availability

Sony India has announced the launch of its Bravia 3 Series televisions in India. The new Bravia 3 TV Series comes in various sizes: 108 cm (43-inch), 126 cm (50-inch), 139 cm (55-inch), 164 cm (65-inch), 189 cm (75-inch), and 215 cm (85-inch).

Availability and Pricing of Sony Bravia 3 Series

Currently, only the Sony Bravia 3 Series TV models K-55S30 and K-65S30 are available for purchase. The K-55S30 is priced at Rs 93,990, while the K-65S30 is available for Rs 1,21,990.

Sony has yet to announce the availability and pricing for the remaining models in the Bravia 3 Series, which include the K-43S30, K-50S30, K-75S30, and K-85S30.

Features of Sony Bravia 3 Series TVs

The Sony Bravia 3 Series is packed with advanced technologies designed to enhance picture and sound quality. Central to these features is the 4K HDR Processor X1, which improves picture quality using advanced algorithms. This processor, combined with TRILUMINOS Pro technology, delivers vibrant and accurate colors.

Other notable features include the Dynamic Contrast Enhancer, which adjusts contrast to bring out the details in every scene. The Object-Based HDR Remaster technology analyzes the color in individual objects on-screen and adjusts the contrast accordingly.

Super Bit Mapping ensures smooth gradations, reducing banding for a more natural picture. Additionally, the Bravia 3 Series supports Dolby Vision and Dolby Atmos, providing a cinematic viewing experience with stunning visuals and immersive sound.

Audio Quality

The audio quality of the Bravia 3 Series is equally impressive. The X-Balanced Speaker enhances audio clarity while maintaining the TV’s ultra-slim design. This speaker system, paired with Dual Bass Reflex, produces clear, multidimensional audio with rich bass, delivering a captivating sound experience.

Content and Entertainment

Sony’s Bravia 3 Series offers access to a vast content library, featuring over 400,000 movies and TV episodes, along with 10,000 apps and games. This extensive collection ensures that there is always something new and exciting to watch or play.

A standout feature of the Bravia 3 Series is the inclusion of SONY PICTURES CORE, a movie service that offers a selection of the latest releases and classic blockbusters from Sony Pictures. With Pure Stream technology, users can stream HDR movies at up to 80 Mbps, providing picture quality comparable to 4K UHD Blu-ray.

Ambient Optimization and Smart Features

The Bravia 3 Series TVs come equipped with several smart technologies aimed at optimizing the viewing and listening experience. Ambient Optimization automatically adjusts picture and sound settings based on the surrounding environment.

The built-in Light Sensor intelligently adjusts the TV’s brightness according to the ambient light levels in the room, ensuring the best possible picture quality at all times.

Additionally, Acoustic Auto Calibration technology fine-tunes the audio output to match the room's acoustics, delivering consistently high-quality sound.

Conclusion

Sony’s Bravia 3 Series televisions combine cutting-edge picture and sound technologies with a vast content library and smart features. With sizes ranging from 43 inches to 85 inches, and prices starting at Rs 93,990, the Bravia 3 Series offers a range of options for different needs and budgets. Whether you're looking for an ultra-high-definition viewing experience or access to the latest movies and TV shows, the Bravia 3 Series promises to deliver.