American Snack Brand Slim Jim Plans to Enter Metaverse

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American Snack Brand Slim Jim Plans to Enter Metaverse
12 Mar 2022
5 min read

News Synopsis

Last year, the meme-based cryptocurrency Dogecoin received its first public revenue call from the company that owns the meatstick brand, Slim Jim. Sean Connolly, CEO of Conagra Brands, pointed out the social involvement of the active Dogecoin and Shiba Inu meme coin communities as a key factor in Slim Jim's victory in the Adweek March Madness-style brand competition.

And now,  the company's interest in Web3 technology seems to extend beyond marketing campaigns. Slim Jim recently registered trademarks under "Slim Jim," "Meataverse," and "Long Boi Gang," and announced plans for a virtual market consisting of NFTs, virtual groceries, and virtual commodities.

The filing also explains "providing a metaverse for people to browse, collect, buy and sell virtual groceries", and meat snack brands can leverage virtual environments to expand their reach and be engaged with next-generation consumers in an immersive experience.

As consumer interest in cryptocurrencies and NFTs continues to grow, Slim Jim aims to join other grocery brands such as Nestlé and McDonald's to combine groceries with Web3 technology.