Shopsy Now Accounts for 25% of New Customers for the Flipkart Group

A quarter of new customers for the Flipkart group come from its one-year-old social commerce app, Shopsy, according to a senior executive at the ecommerce firm. The Flipkart app, Myntra, the payments app PhonePe, and the travel service app Cleartrip are all part of the group.

“We had set an audacious target of 100 million users to be on the platform by the end of the year and we are well on course to achieve that,” Prakash Sikaria, Flipkart’s senior vice president (growth and monetisation), told ET.

Sikaria is in charge of some of the company's new initiatives, which are backed by Walmart. He was instrumental in the acquisitions of used smartphone seller Yaantra and Cleartrip. He is also in charge of overseeing Flipkart's monetisation efforts, which include the ad business. When asked about reports of his departure from the company, Sikaria stated, "As far as I am aware, I am still here."

Shopsy, which is competing with Meesho on a zero-commission model and is aimed at value-conscious customers, began by having all of Flipkart's sellers on it last year. However, Sikaria stated that Shopsy's rise had not resulted in any cannibalization of Flipkart's business, as 70 percent of Shopsy's sales came from its unique sellers.

“We had this advantage to start this platform with all the Flipkart selection, but we very well knew that this selection is not going to work just for completion’s sake. So, what we have done is over time, build relevant selection,” he said.