Samsung to Manufacture Galaxy Fold 5 and Flip 5 Phones in India to Meet Local Demands

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Samsung to Manufacture Galaxy Fold 5 and Flip 5 Phones in India to Meet Local Demands
27 Jul 2023
5 min read

News Synopsis

Samsung Expands Local Manufacturing of Flagship Devices

In a significant move to cater to the Indian market's demands, Samsung, the renowned Korean smart devices major, is extending its local manufacturing operations. The company has announced plans to produce its premium flagship devices, Galaxy Z Fold 5 and Galaxy Flip 5, in India.

This strategic decision aims to leverage the potential of the Indian market and offer consumers "Made in India" high-end smartphones.

Launch Date and Pre-Booking Offers

Samsung is set to launch Galaxy Z Fold 5 and Galaxy Flip 5, the most expensive and advanced smartphones from its lineup, in India on August 18. The company is already creating excitement among consumers by announcing pre-booking offers that start at midnight on July 27.

With the devices becoming locally manufactured in Noida, India, consumers can expect a seamless supply of these cutting-edge smartphones.

Emerging Trend of Foldable Smartphones in India

Foldable smartphones, including flip devices, are projected to contribute significantly to India's smartphone revenues in 2023, according to market research and analysis firm Techarc. The estimates suggest that over 1.8% of total smartphone revenues will come from foldable smartphones. Although the volume sales may be less, around 6.35 lakh units, the segment holds immense growth potential.

Samsung's Competitive Edge and Market Dominance

As one of the leading players in the foldable smartphone segment, Samsung has a competitive edge due to its brand salience and market stewardship, as stated by Prabhu Ram, Head of CMR Industry Intelligence Group. The latest Galaxy Fold 5 and Galaxy Flip 5, being more refined and durable, are expected to attract a broader range of consumers, contributing to over 65% year-on-year growth in foldable shipments in India.

Global Projection for Foldable Smartphone Market

Market research firm Counterpoint Research forecasts significant growth in the global foldable smartphone segment. The firm anticipates a rise in foldable smartphone shipments from 78.6 million in 2026 to 101.5 million in 2027, with Samsung and Apple dominating the segment. Additionally, Apple's debut in the foldable smartphone arena is anticipated in 2025.

Samsung's Diverse Product Offerings

Alongside Galaxy Fold 5 and Galaxy Flip 5, Samsung will also introduce its Galaxy Tab S9 series, priced between Rs 72,999 to Rs 1,33,999, and Galaxy 6 series, starting at Rs 29,999. These product launches signify Samsung's commitment to offering a wide range of devices that cater to various consumer preferences and needs.

Conclusion:

Samsung's decision to manufacture Galaxy Fold 5 and Galaxy Flip 5 smartphones in India showcases the company's dedication to tapping into the potential of the Indian market. With plans to launch high-end devices and pre-booking offers starting soon, Samsung aims to attract Indian consumers with cutting-edge technology.

The growing trend of foldable smartphones in India and Samsung's market dominance in this segment further reinforce the company's strategic advantage. As global projections indicate rapid growth in foldable smartphones, Samsung's focus on diverse product offerings solidifies its position as a key player in the tech industry.

TWN Special