Royal Enfield's Art of Motorcycling Launches Season 4

Royal Enfield’s acclaimed initiative, the Art of Motorcycling, is back for its fourth season. Building on the success of previous seasons, this platform continues to celebrate the motorcycling lifestyle by providing a stage for artists, designers, and creative enthusiasts to showcase their passion. This year, the program is set to expand its reach globally, encompassing countries like Thailand, Indonesia, Australia, New Zealand, South Korea, Japan, Malaysia, Brazil, Argentina, Colombia, and Mexico.

Season 4 Theme and Categories The theme for Season 4 is inspired by the concept of the year 3000 A.D., envisioning a future where motorcycling transcends traditional boundaries. This edition, titled the ‘Y3K edition,’ invites participants to imagine a world where mankind, technology, and the pursuit of freedom on two wheels are intertwined in new and imaginative ways. The theme encourages exploration of futuristic landscapes, uncharted terrains, and adventurous scenarios.

Participants can submit their creations in one of four categories:

1. Gen AI – Artworks leveraging generative AI technologies.

2. Digital Art – Creations made using digital tools and mediums.

3. Handcrafted – Artworks created using traditional, manual techniques.

4. Comic Art – A new special category that combines art and motorcycling through illustrative and sequential storytelling, highlighting the dynamic intersection between the two.

Jury and Evaluation Season 4 features an esteemed panel of judges, both regional and global. The global jury includes:

• Aaquib Wani – Experiential designer known for collaborations with Lollapalooza, the India Cricket team, Spotify Rap91, and JSW Olympics ‘24.

• Debjyoti Saha – Animation filmmaker and visual storyteller, founder of Goppo Animation.

• Haruka Satonaka – Japanese Manga artist.

• Varun Gupta – Artist and filmmaker whose work integrates Gen AI with visual artistry.

Regional panels include:

• Mao Gronewold – Art and creative director from Mexico.

• Takrit Krutphum – Well-known artist from Thailand.

These juries bring diverse expertise to the evaluation process, ensuring a comprehensive review of all submissions.

Evaluation Process and Rewards Artworks will be assessed on a country and regional level through social polls, allowing the global creative community to participate in the decision-making process. The top eight designs from each region will receive an all-expenses-paid trip to Royal Enfield’s annual community event, Motoverse. During the event, their artworks will be showcased on exclusive Art of Motorcycling apparel. Additionally, winners will be featured on The Royal Enfield – Ride Pure Podcast, providing them a platform to share their creative journeys with a broader audience.

In a special addition, the winner from the Comic Art category will have the unique opportunity to collaborate with Royal Enfield on special projects.

How to Participate Interested candidates can register for their preferred category on the Art of Motorcycling section of Royal Enfield’s website. They can also download the design toolkit to assist in their submissions. The deadline for participation is October 20, with winners to be announced between November 1 and November 10.

Additional Features Season 4 will also include virtual masterclasses conducted in partnership with leading design colleges and graffiti activations, offering further opportunities for engagement and learning within the creative community.

By expanding globally and introducing new categories, Royal Enfield’s Art of Motorcycling continues to innovate and inspire, pushing the boundaries of art and motorcycling.