Royal Enfield Launches Full 350cc Motorcycle Range on Amazon India in Five Key Cities

Royal Enfield has expanded its digital footprint by making its full 350cc motorcycle lineup available on Amazon India. This move allows enthusiasts to conveniently explore and purchase their favorite models online, along with genuine accessories and riding gear. The initiative currently covers five major cities, enhancing customer accessibility and offering a seamless online-to-offline buying experience.

Royal Enfield Goes Digital: Complete 350cc Range on Amazon India

Royal Enfield, a renowned name in the motorcycle industry and part of Eicher Motors, has officially listed its entire 350cc lineup on Amazon India. Customers in Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune can now browse and buy motorcycles through a dedicated Royal Enfield brand store on Amazon.in.

The online store features popular models such as:

• Classic 350

• Bullet 350

• Hunter 350

• Goan Classic 350

• Meteor 350

This initiative aims to make premium motorcycles more accessible to riders in urban hubs, complementing the traditional dealership experience.

Convenient Delivery and After-Sales Service

Although the purchase is made online, Royal Enfield ensures that deliveries and after-sales services are handled by the buyer’s preferred dealership in their respective city. This integration ensures that customers benefit from Royal Enfield’s trusted service network while enjoying the convenience of online shopping.

In addition to motorcycles, the Amazon store offers a wide range of genuine Royal Enfield accessories, riding gear, and merchandise. This enables customers to fully customise their motorcycles and upgrade their riding experience directly through the platform.

Strengthening Online Presence Through Strategic Tie-Ups

The collaboration with Amazon India strengthens Royal Enfield’s digital presence, offering customers more flexible options to own their dream bikes. The brand’s strategic move acknowledges the growing trend of online vehicle purchases and the increasing demand for contactless, convenient shopping solutions.

With this online initiative, Royal Enfield continues to bridge the gap between digital convenience and the traditional dealership model, providing a seamless hybrid buying experience.

Royal Enfield 350cc Bikes on Multiple E-Commerce Platforms

Royal Enfield’s 350cc motorcycles are now available across two major e-commerce platforms:

• Amazon.in: Ahmedabad, Chennai, Hyderabad, New Delhi, Pune

• Flipkart.com: Bengaluru, Gurugram, Kolkata, Lucknow, Mumbai

This dual-platform strategy significantly expands the brand’s online reach, enabling customers in ten key cities to access their favourite bikes from the comfort of their homes.

The presence on multiple platforms also allows for competitive pricing, flexible financing options, and easy access to genuine accessories, enhancing the overall buying experience.

Key Benefits of Buying Royal Enfield Motorcycles Online

1. Wider Accessibility: Customers in major cities can explore the entire 350cc lineup without visiting multiple dealerships.

2. Seamless Purchase Experience: Online ordering combined with dealership delivery and service ensures a hassle-free buying process.

3. Genuine Accessories and Gear: Riders can purchase helmets, jackets, riding gloves, and other merchandise directly from the official online store.

4. Flexible Payment Options: Amazon India and Flipkart provide multiple payment plans, including EMI options, making it easier for enthusiasts to own premium motorcycles.

5. Trusted After-Sales Support: The buyer’s preferred Royal Enfield dealership handles service, ensuring reliability and peace of mind.

Conclusion

Royal Enfield’s expansion to Amazon India marks a significant step in its digital journey, allowing customers to buy 350cc motorcycles and genuine accessories with ease. By integrating online convenience with trusted dealership services, Royal Enfield caters to the evolving needs of urban riders. The move also reinforces the brand’s commitment to customer-centric innovation, ensuring that enthusiasts across major Indian cities have easier access to its iconic motorcycles.