Rashmika Mandanna Invests in Plum

"I am very excited about this new collaboration. Plum is one of my favorite brands because it does exactly what it says," stated Rashmika Mandanna. She has joined the vegan skincare brand Plum as an investor and brand ambassador. She further said, "I am thrilled to represent and invest in a brand that is committed to bringing genuine goodness into the world we live in!"

Plum has grown rapidly in recent years, and I am confident that it will soon become the "go-to" vegan brand. Given our hectic lifestyles and exposure to sun and pollution, the brand creates no-nonsense products that our skincare desperately needs right now. I've been using Plum's products for quite some time and I adore them. "I am overjoyed to be bringing some skincare love and goodness into everyone's homes!"

Plum is a leading vegan, cruelty-free, and toxin-free beauty and personal care brand in India. This collaboration between the Pushpa: The Rise star and one of the fastest-growing beauty and personal care brands is expected to solidify the brand's fan favourite status and open up new channels for customer acquisition, particularly among India's Gen Z and millennial audiences.

It has grown 15 times since its initial funding round in late 2018, thanks to a strong leadership and investor team focused on creating value for - People, the Planet, and Profit-sharing participants. It is one of the fastest-growing brands in the new-age beauty space due to its high-quality product lines, lovable brand personality, and strong Omni-channel presence.