Rapido to Introduce ‘Pink Rapido’ Women-Only Bike Fleet in Karnataka by Year-End

Rapido, a leading ride-hailing service provider, has announced the launch of its new “Pink Rapido” bike fleet in Karnataka. This initiative is exclusively designed for women passengers and will be operated by women drivers, creating a safer and more inclusive commuting experience.

The company aims to roll out the service by the end of the year, fostering employment opportunities while enhancing the accessibility and security of transportation for women.

Rapido’s Vision for Women Empowerment

Rapido’s co-founder, Pavan Guntupalli, made the announcement during the Global Investors Summit, highlighting the company’s commitment to women’s economic empowerment and mobility. The initiative aligns with Rapido’s broader mission of expanding opportunities for women in the gig economy, particularly in the transportation sector.

“Our goal is to create 25,000 job opportunities for women by introducing women captains on Rapido bikes. If a woman can travel safely with an unknown driver and reach her destination with ease, we consider that our success,” Guntupalli stated.

Creating Job Opportunities for Women

The Pink Rapido initiative is more than just a transportation solution—it is a step towards financial independence for women. By providing job opportunities, Rapido aims to empower women from various backgrounds, including those without formal education or specialized skills.

Guntupalli emphasized the importance of inclusivity, stating, “Even women without advanced education or specialized skills are finding opportunities in nearby towns, which is a matter of pride for us. Around 35% of our workforce comes from smaller cities and towns.”

Safety Measures for Women Passengers and Riders

Rapido has implemented multiple safety features to ensure that women riders and passengers have a secure and comfortable commuting experience. These safety measures include:

• Real-time tracking to monitor trips and enhance security.

• Emergency SOS features for immediate assistance.

• Background verification for women captains to ensure reliability.

• In-app safety alerts and ride-sharing options with trusted contacts.

These efforts are part of Rapido’s larger commitment to ensuring safe mobility for women across India.

Encouraging Women Entrepreneurs and Workforce Participation

Rapido’s initiative also serves as an inspiration for women entrepreneurs and professionals looking to enter the gig economy. The company’s visionary approach encourages aspiring women to embrace new opportunities and take charge of their careers.

Guntupalli shared his perspective, stating, “One individual can spark change, but together we can create a revolutionary shift. Keep moving forward, and doors of opportunity will continue to open.”

Impact on Smaller Towns and Cities

One of the most promising aspects of Pink Rapido is its ability to reach smaller towns and cities, enabling women in these areas to access employment and safer transport options. With 35% of the workforce already coming from smaller towns, Rapido is actively breaking barriers and fostering economic independence in areas where job opportunities for women have traditionally been limited.

Conclusion: A Step Towards Gender-Inclusive Mobility

With Pink Rapido, Rapido is not just launching a new service—it is pioneering a movement that aims to enhance women’s safety, mobility, and financial independence. The initiative is expected to transform urban transportation and encourage other companies to adopt similar gender-inclusive approaches.

As the rollout nears, women riders, job seekers, and daily commuters are eagerly anticipating the benefits that this service will bring. Rapido’s commitment to women’s empowerment and safe transportation sets a new benchmark for the industry and is likely to drive further innovations in the ride-hailing space.