PVR INOX Launches 4-Screen Multiplex at SMR Vinay Mall in Hafeezpet, Hyderabad

PVR INOX, India’s leading cinema exhibition company, has announced the launch of a new 4-screen multiplex at SMR Vinay Mall in Ambedkar Nagar, Hafeezpet, Hyderabad. Developed under the "Capex by PVR" model, the project reflects the company's continued investment in self-owned, premium cinema destinations located in emerging urban centers.

Prime Location with Urban Appeal

Situated approximately 40 km from Rajiv Gandhi International Airport, the new multiplex serves as the focal point of SMR Vinay Mall—a retail-driven development in the rapidly expanding Hafeezpet neighborhood. This launch provides a much-needed lifestyle and entertainment hub for residents in and around the area.

Premium Seating and Modern Ambience

The new cinema houses 4 screens with a total of 849 seats, including 800 mainstream KQ seats and 49 luxurious leatherette recliners. Each auditorium features a unique color scheme set against sleek, modern wall finishes, combining variety with visual consistency. Recliners, sourced from Recliners India, ensure superior ergonomic comfort and cater to viewers seeking a premium experience.

Architecturally Designed for Visual Appeal

One of the highlights of the cinema is its striking foyer, which showcases a teal color palette, bronze metallic finishes, and modern straight-line architecture. Teal sofas add aesthetic continuity, while custom backlit artworks in circular frames pay homage to icons of Indian cinema. The zig-zag ceiling design with symmetrical bronze trims adds depth, movement, and a photogenic charm to the space.

Cutting-Edge Visual and Audio Technology

To deliver an immersive movie-watching experience, the cinema is equipped with state-of-the-art 4K projection technology, providing crystal-clear visuals and exceptional detail. Each screen uses Dolby ATMOS surround sound for rich, multi-dimensional audio that envelops the audience. Additionally, Harkness screens and the Timewaying 3D system ensure image clarity, brightness, and realism for 3D screenings.

Elevated F&B Experience

PVR INOX has also focused on enhancing the food and beverage experience with multiple concession counters and kiosks offering an array of snacks and beverages. Whether it's a quick bite or a leisurely treat, the cinema’s menu is curated to elevate the overall moviegoing journey with flavor and variety.

Leadership Speaks on the Vision

Commenting on the new opening, Mr. Ajay Bijli, Managing Director of PVR INOX Ltd., said:

“With the launch at SMR Vinay Mall, we are deepening our presence in Hyderabad with a cinema that blends modern design with a meaningful entertainment experience. This new property reaffirms our commitment to future-ready, self-owned cinema destinations across India.”

Mr. Sanjeev Kumar Bijli, Executive Director of PVR INOX Ltd., added:

“Every neighborhood deserves a world-class cinema. We’ve created a space where people can unwind, enjoy great films, and feel at home. Hyderabad continues to be a vital market for us, and this is part of our broader plan to bring premium cinema closer to people’s lives.”

Strengthening PVR INOX’s Presence in Hyderabad

With this latest addition, PVR INOX further solidifies its position as not just a cinema exhibitor, but as a creator of storytelling spaces—where design, comfort, and cultural nostalgia merge. Developed under the Capex model, this project demonstrates the brand’s long-term strategy of owning and operating cinema experiences that are future-focused and community-driven.