Plixxo, MissMalini, Winkl and Vidooly to form Good Creator Co.

Plixxo, MissMalini, Winko and Vidooly, all four influencer management platforms have come together to India’s largest creator ecosystem called, Good Creator Co. The new organisation formed by these companies will operate under Good Glamm Group. 

Good Creator Co is founded by Malini Agrawal, Nowshad Rizwanullah and Mike Melli from MissMalini, Rahul Singh and Nikhil Kumar from Winki and Subrat Kar, Nishant Radia and Ajay Mishra from Vidooly.

Good Creator Co will be a creator ecosystem that will empower millions of creators and help them be financially independent. It will also give access to the creators and influencers access to brand campaigns and other monetization opportunities. The creators can also present their work, communicate with one another and can also get access to different resources. 

It is backed by data, technology and influencer and content expertise to create campaigns and measurable ROI. The company is targeting a Rs 250 crore revenue run rate by December 2022. It has raised Rs 200 crore capital from the Good Glamm Group. 

Good Creator Co is planning to use the funds to build out the technology platform for the company. It is also planning to acquire and invest in complementary influencer companies and tech solutions.