Ola Electric to Launch 4,000 New Outlets by Christmas

Ola Electric has launched the 'Savings Wala Scooter' initiative, marking a significant step toward making electric vehicles (EVs) more accessible to every household in India. The company aims to expand its sales and service network by opening 4,000 outlets across the country by December 25, 2024, ensuring that more people have access to affordable, high-quality electric mobility options.

Expanding the Network to 4,000 Outlets

As part of the initiative, Ola Electric plans to open over 3,200 new stores, significantly boosting its presence in metros, Tier-2, and Tier-3 towns. This expansion will offer both sales and after-sales services, creating a robust infrastructure to support the widespread adoption of electric vehicles. These outlets will serve as key touchpoints for customers looking to explore and purchase Ola’s range of electric scooters, while also providing ongoing support for maintenance and repairs.

By focusing on increasing accessibility to EVs, Ola Electric aims to remove the barriers to electric vehicle adoption and help millions of Indians transition away from petrol-powered vehicles. This will contribute to the company's vision of promoting sustainable, eco-friendly transport solutions for all segments of the population.

‘Savings Wala Scooter’ Campaign: Making EVs More Affordable

The 'Savings Wala Scooter' campaign is at the heart of Ola Electric’s strategy to make electric mobility more affordable and practical for Indian consumers. The campaign focuses on reducing reliance on traditional internal combustion engine (ICE) vehicles, which are burdened with high fuel and maintenance costs. With rising petrol prices and the expensive nature of owning an ICE vehicle, Ola Electric aims to provide a more cost-effective and eco-friendly alternative.

Ola Electric’s direct-to-consumer (D2C) model plays a crucial role in this initiative. By cutting out middlemen and streamlining the purchasing process, Ola Electric is able to offer its electric scooters at competitive prices, making EVs more accessible to a wider audience. The company’s strategic focus on offering products at affordable price points, starting at just ₹39,999, is particularly geared toward reaching rural, semi-urban, and urban markets.

Innovative Product Range for Diverse Consumers

Ola Electric’s growth is supported by a range of innovative and durable electric scooters designed for personal and commercial use. The company's product lineup includes the newly launched Gig and S1 Z scooters, which offer flexible solutions to meet the needs of various customer segments. These scooters are known for their reliability, durability, and versatility, making them an attractive option for both urban commuters and businesses looking for efficient electric mobility solutions.

In addition to the Gig and S1 Z, Ola Electric’s S1 portfolio and the upcoming Roadster series are tailored to cater to a broad variety of customers in the electric vehicle market. This product diversity ensures that Ola can appeal to a wide range of consumers, from those looking for affordable scooters to those seeking advanced features and greater performance.

Leading the Charge in EV Adoption in India

Ola Electric’s mission to lead India’s electric vehicle adoption is reinforced by its extensive R&D efforts and commitment to advancing EV technology. The company’s Futurefactory in Tamil Nadu plays a central role in manufacturing electric scooters and key components, including battery cells. This state-of-the-art facility is designed to produce EVs at scale, contributing to the reduction of carbon emissions and supporting the shift toward sustainable transportation.

The company also operates a Battery Innovation Centre (BIC) in Bengaluru, where advanced battery technologies are being developed to enhance the efficiency and performance of electric vehicles. With R&D operations across India, the UK, and the US, Ola Electric is at the forefront of innovation in the electric vehicle sector, striving to create cutting-edge products that cater to the evolving needs of consumers.

Reinforcing the ‘End ICE Age’ Movement

Ola Electric’s efforts are integral to the broader ‘End ICE Age’ movement, which advocates for the phasing out of internal combustion engine vehicles in favor of sustainable electric mobility. By making electric scooters more affordable and accessible, and by expanding its network across the country, Ola Electric is helping to drive the transformation of India’s transportation sector. This will have a long-term impact on reducing pollution and greenhouse gas emissions, contributing to a cleaner and more sustainable future for the country.

As the EV market continues to grow in India, Ola Electric is well-positioned to play a leading role in the country’s transition to electric mobility. Through its innovative products, expanding sales and service network, and commitment to sustainability, Ola Electric is shaping the future of transportation in India.