Nothing Opens First India Flagship Store in Bengaluru, Calls It Its Biggest Market

London-based smartphone brand Nothing has officially opened its first flagship store in India, choosing Bengaluru as the launch city. The company says the new outlet is even larger than its London flagship store and reflects its growing focus on the Indian market.

Spread across 5,032 square feet, the two-floor retail space is designed not just for sales but for immersive brand experiences, community engagement, and content creation.

Store Layout: What’s Inside the Nothing Bengaluru Flagship?

The new Nothing flagship store features:

• Ground Floor: Showcases the company’s complete product lineup, including smartphones, audio devices, and products from its spin-off brand CMF by Nothing.

• Second Floor: Dedicated hangout space where visitors can interact, explore products in-depth, and even shoot content in a professional studio setup.

The brand has positioned the store as an experience hub rather than a conventional retail outlet.

Why Bengaluru? Carl Pei Explains

During a media interaction, Nothing CEO Carl Pei revealed that Bengaluru is the company’s largest single-city market in India.

“[Bengaluru] is the biggest single city for our users,” Pei said, adding that the city’s strong tech ecosystem made it a natural choice.

Nothing is also strengthening its local presence by sponsoring Royal Challengers Bengaluru for IPL 2026, further aligning itself with the city’s culture and community.

What Can Visitors Do at the Nothing Store Bengaluru?

The store offers several interactive and personalized experiences:

1. Product Experience Zone

Visitors can explore and test Nothing’s full device range, including its popular smartphones and audio products.

2. Custom Engraving

Nothing phone users can get their name or custom text engraved directly onto their devices, adding a personal touch.

3. Custom Merchandise

Customers purchasing a Nothing product can receive a T-shirt printed with their name.

4. Dedicated Unboxing Studio

A specially designed space allows buyers to record professional-quality unboxing videos of their new devices — perfect for content creators and social media enthusiasts.

Rethinking Consumer Tech Retail

Carl Pei explained that Nothing wants to redefine retail experiences rather than follow traditional formats.

He highlighted two phases of consumer tech retail:

1. Sales-driven retail, where staff push products.

2. Experience-led retail, popularised by brands like Apple through the Apple Store concept focused on service, knowledge, and user engagement.

Pei said Nothing aims to move beyond even that model by creating something more interactive and community-driven.

“We’re always trying to think — what’s next?”

Expanding Globally: Tokyo and New York Next

Nothing also announced plans to open flagship stores in:

• Tokyo, Japan

• New York, USA

This signals the brand’s ambitions to scale its premium retail presence globally.

Partnering with the Bengaluru Community

The flagship store is built to function as a community space, not just a retail outlet.

• The company plans to host local events.

• It aims to collaborate with Bengaluru-based artists to showcase artwork.

• Visitors can purchase coffee from a local brand inside the store.

• The space also features demonstrations like water and scratch tests, along with elements highlighting Nothing’s brand journey.

$100 Million Investment and Future Devices

Nothing previously announced a $100 million investment in India as part of a manufacturing joint venture. The company has also shifted the headquarters of CMF to India, further underlining its long-term commitment to the market.

On the product front, Carl Pei has confirmed that the Phone 4 will not be launched. Instead, the upcoming Phone 4a series is expected to offer a more premium experience within the brand’s portfolio.

Why This Matters

With Bengaluru emerging as its biggest Indian market, Nothing’s flagship store launch reflects:

• Strong demand in India’s tech-savvy cities

• A shift toward experience-driven retail

• Deeper community engagement strategy

• Continued investment in Indian manufacturing