Nazara Technologies Unveils Game Publishing Division to Support Indian and Global Developers

Nazara Technologies Initiates Nazara Publishing for Game Developers

In a strategic move to tap into India's growing potential as a global gaming hub, Nazara Technologies has launched Nazara Publishing, a dedicated game publishing division. The company aims to publish games developed by Indian game developers on the global stage while also partnering with international developers to localize and introduce their games to the Indian audience.

Fostering Indian and Global Game Developers

Nazara Technologies is committed to nurturing both Indian and global game developers. Their objective is to provide valuable resources, expertise, and an extensive network to deliver top-tier gaming experiences to India's vast and diverse audience.

Embracing the "Make in India" Initiative

With a particular focus on supporting Indian developers, Nazara sees significant opportunities in India's "Make in India" initiative. As part of this effort, the company will actively promote Indian game developers worldwide, contributing to the nation's game development ecosystem.

Diversification into Multiple Gaming Platforms

Nazara Technologies is set to launch up to 20 games across various platforms over the next 18 months, including mobile, web3, virtual reality (VR), and personal computer (PC). The company is committed to investing a minimum of Rs 1 crore in each game, ensuring the development of high-quality gaming experiences.

Comprehensive Support for Developers

Nazara Technologies is not just publishing games; they are also offering developers comprehensive support, including game design assistance, localisation, data analytics capabilities, beta testing, quality assurance, enhanced monetization strategies, and strong distribution through smart user acquisition spending and platform partnerships.

Mentorship by Industry Leaders

Developers working with Nazara Publishing will have access to mentorship from industry leaders and experts, such as Nazara Technologies CEO Nitish Mittersain, Nazara COO Sudhir Kamath, and Nodwin Gaming co-founder Akshat Rathee.

Strengthening Financial Backing

This announcement follows Nazara Technologies raising Rs 510 crore from SBI Mutual Fund and Zerodha co-founder Nikhil Kamath, with shareholder approval to raise up to Rs 750 crore. The company continues to solidify its presence in the gaming industry, covering gaming, esports, and advertising sectors.

Strategic Partnerships

Nazara Technologies has been actively pursuing game publishing partnerships, as exemplified by their recent collaboration with Israel-based Snax Games. The company secured exclusive rights to publish game titles from Snax Games in the Indian subcontinent and the Middle East region, forming a revenue-sharing agreement for five years.

Maturing Indian Gaming Market

The move into game publishing comes as India's gaming sector matures, with notable shifts in user behavior and gaming habits. The industry is reaching a turning point in terms of scale and propensity to pay, leading local studios to create more complex games to compete globally.

India's Rapidly Growing Gaming Market

India stands out as the fastest-growing video games market in Asia, projecting mobile and PC gaming revenue to reach $868 million in 2023, with a five-year compound annual growth rate of 17.2 percent, ultimately reaching $1.58 billion by 2027. These figures exclude revenue generated by real money games.

Online Gaming Industry Projections

The overall online gaming industry in India achieved revenues of $2.6 billion in FY22 and is anticipated to expand at a compound annual growth rate of 27 percent, ultimately reaching $8.6 billion by FY27, according to a report by Lumikai, a gaming and interactive media-focused venture fund.

With the launch of Nazara Publishing and the robust growth of the Indian gaming market, Nazara Technologies is poised to play a pivotal role in shaping the future of gaming in India and beyond.