Microsoft Set to Launch Its Own Mobile Game Store in July: Here's the Latest Update

Microsoft is making a move to shake up the mobile gaming market with the launch of its own online store in July. This browser-based platform, announced by Xbox president Sarah Bond at the Bloomberg Technology Summit, aims to offer a new avenue for gamers and potentially challenge the dominance of established app stores like Google Play and Apple App Store.

A Browser-Based Approach for Accessibility

Microsoft's mobile game store prioritizes accessibility by being entirely web-based. This eliminates the need for app store approval processes and allows users on any device, regardless of location or operating system, to access the platform. Bond emphasizes this advantage, stating that the store will be "independent of the policies of closed ecosystem stores." This could be particularly appealing to users in regions with restrictions on app store access.

Familiar Titles and Competitive Offers

While details remain scarce, reports suggest the initial launch will feature popular games from Microsoft's studios, potentially including titles like Candy Crush Saga and Call of Duty: Mobile. Additionally, the store is expected to offer discounts on in-game items, potentially making it an attractive option for cost-conscious gamers.

Beyond Discounts: Breaking Free From App Store Fees

Microsoft's foray into mobile gaming goes beyond just offering competitive prices. A significant motivator is likely the desire to bypass the commission fees charged by traditional app stores, which can reach up to 30%. This move could potentially lead to lower overall costs for both developers and consumers.

Xbox President Hints at Future Expansion

The web-based store might just be the first step for Microsoft's mobile gaming ambitions. Sarah Bond's comments suggest that the company might be considering a more traditional app store model in the future, potentially offering a direct competitor to Google Play and Apple App Store. However, details regarding such a platform remain under wraps.

Microsoft's Mobile Gaming Ambitions: Can They Compete?

While Microsoft is a major player in the gaming industry, they haven't established a strong foothold in the mobile gaming market. The success of this new web store will likely hinge on several factors, including:

• The depth and breadth of the game library: Can Microsoft attract a critical mass of popular and engaging titles to compete with established app stores?

• The level of discounts and deals: Will the offered discounts be significant enough to entice gamers to switch platforms?

• The user experience: How smooth and user-friendly will the web-based store experience be compared to traditional app stores?

The launch of Microsoft's mobile game store in July will be a development worth watching. Its success could potentially reshape the mobile gaming landscape, offering gamers more choices and potentially lower prices.