Mercedes-Benz Unveils Vision V Electric Luxury Van

News Synopsis
Mercedes-Benz has unveiled its all-electric Vision V luxury van concept, aimed at revolutionizing high-end travel for affluent buyers. The vehicle, introduced ahead of the Shanghai auto show, sets the stage for a new luxury van series, with some models to be produced in China. Set for a 2026 production release, the Vision V promises to deliver a unique and luxurious transport experience that redefines the way we think about mobility.
Built on VAN.EA Platform: A Modular System for the Future
The Vision V is built on Mercedes-Benz’s Van Electric Architecture (VAN.EA), a modular platform introduced in 2023 that will underpin a range of electric vans starting in 2026. This advanced platform features 800-volt electricals and offers both front- and four-wheel-drive options. The top models of the Vision V will provide an impressive range of over 311 miles (500 kilometers), ensuring long-distance travel with ease and efficiency.
Bold Exterior Design with Modern Aesthetics
The exterior design of the Vision V maintains a boxy van shape, offering a modern and futuristic look. Key design features include sleek LED headlights connected by a light bar, an illuminated Mercedes logo, and a redesigned grille with chrome accents. The rear of the van boasts a distinctive single taillight strip and a large glass panel, adding to the overall minimalist yet elegant appeal of the vehicle.
Ultra-Luxurious Interior for a First-Class Experience
Step inside, and the Vision V truly shines with its ultra-luxurious four-seat cabin. Upholstered in white Nappa leather, silk, and wood trim, the interior is the epitome of sophistication. A transparent centre console divides the front, while door panels feature transparent pockets for added style and functionality. The dashboard includes a Superscreen display, which integrates multiple functionalities, and circular AC vents, creating a tech-focused, spacious environment that exudes modern elegance.
Massive 65-Inch Screen for Entertainment and Leisure
One of the standout features of the Vision V is its retractable 65-inch 4K screen. This impressive screen enables a variety of entertainment options, including gaming, karaoke, and cinema modes. Complementing the screen is a 42-speaker Dolby Atmos sound system, providing an immersive audio experience. The vehicle also features seven projectors that create ambient visuals, and smart glass rear windows that can switch between transparent and opaque modes for enhanced privacy and immersive viewing.
Flexible and Comfortable Rear Seats
The rear seats of the Vision V are designed for maximum comfort and flexibility. Made from tubular cushions, the seats can fully recline into beds, allowing for a relaxing and restful journey. A central console with a touchpad for infotainment, a fold-out table, and even a chessboard with glass pieces stored in side compartments ensure that passengers are entertained and comfortable during their ride.
Digital Environment Modes for Ultimate Customization
The Vision V offers a range of digital environment modes, enhancing the overall experience for passengers. These modes include Entertainment for streaming media, Relax for calming visuals, Work for mobile office tasks, and Gaming for virtual driving experiences. Discovery Mode utilizes augmented reality (AR) for a 360-degree outside view, while Karaoke and Shopping modes add further versatility to the cabin, offering a personalized and enjoyable environment.
Targeting the Growing Luxury Van Market in China
Mercedes-Benz is targeting the expanding luxury van market in China, despite facing challenges. The company has seen a decline in car sales in China, with a 7% drop last year and a 10% drop in the first quarter of this year. Van sales also fell by 20% last year, with a further 39% decline in the first quarter. However, the Vision V is designed to cater to the increasing demand for premium, privately owned vans in China, offering a luxurious alternative to traditional vehicles.
Production Set for 2026: A New Era for Luxury Vans
The production version of the Vision V will closely resemble the concept and is scheduled for release in 2026. This luxury van will compete with other high-end models, including the Lexus LM and Volvo EM90. Aimed at buyers seeking alternatives to traditional SUVs like the Cadillac Escalade, the Vision V will offer a focus on electric mobility, comfort, and luxury.
Setting New Standards in Luxury Travel
Mercedes-Benz CEO Ola Källenius described the Vision V as a "private lounge on wheels." The Vision V represents the company’s ambition to set a new benchmark in luxury travel, combining cutting-edge technology with comfort and practicality. This concept signals the beginning of a new era for the V-Class, blending innovation and practicality for global markets.