Matrimony.com Partners with Truecaller to Enhance Matchmaking Safety

In a strategic move aimed at improving digital safety and user experience, Matrimony.com, the parent company of Bharat Matrimony, has announced a new partnership with Truecaller. The collaboration will leverage Truecaller’s Customer Experience Solutions to make online matchmaking more secure, seamless, and engaging.

Elevating Trust in the Digital Age of Matchmaking

With online matchmaking becoming a preferred method for many individuals in India, the need for secure communication and trustworthy interactions has never been more crucial. Matrimony.com is addressing these concerns by integrating Truecaller’s verified communication tools into its user journey.

This move ensures that users experience verified, branded, and fraud-resistant calls from Bharat Matrimony, improving both safety and engagement.

Verified Communication with Enhanced Transparency

Through this integration, all calls from Bharat Matrimony will now feature:

• The official brand logo

• A green verified badge

• A verified tick

These visual elements immediately assure users that the calls are legitimate. Additionally, the ‘Call Reason’ feature gives users context before answering, whether it’s about a new match notification or a profile update, thereby promoting transparency.

Visual Interactions with Video Caller ID

One of the standout features in this partnership is the introduction of Truecaller’s Video Caller ID. This tool converts standard voice calls into visually rich experiences, allowing Bharat Matrimony to engage users more effectively and make interactions more memorable.

Combined with Truecaller’s ‘Call Me Back’ option, users can conveniently reschedule interactions according to their availability—making communication smoother and more respectful of the user’s time.

OTP-less Login and Faster Onboarding

Another major advantage of this collaboration is the 1-Tap, OTP-less verification. This streamlined authentication system simplifies the login and registration process, particularly during critical steps in the matchmaking journey.

According to Saichithra Swaminathan, Chief Product Officer at Matrimony.com:

“Our integration with Truecaller helps streamline the verification process during registration. This reduces friction, making it easier for users to get started quickly. Faster verification means faster onboarding with less manual input, improving the overall user experience.”

This functionality supports Matrimony.com’s broader mission of making the matchmaking experience secure, efficient, and user-friendly.

Truecaller’s Vision for Safe, Trusted Communication

Priyam Bose, Global Head, GTM & Developer Products at Truecaller, emphasized the significance of trusted digital infrastructure, especially on platforms where real relationships begin:

“Our partnership ensures that every touchpoint is anchored in safety, credibility, and contextual clarity. This collaboration underscores our shared vision with Bharat Matrimony to create secure, respectful, and authentic digital experiences.”

About Matrimony.com

Matrimony.com is a leading Indian matchmaking platform with a legacy of helping millions of users find their life partners. With its flagship platform Bharat Matrimony, the company caters to various languages, communities, and regions across India, delivering personalized and trustworthy matchmaking services.

About Truecaller

Truecaller is a globally renowned caller identification and communication platform, with over 350 million active users. Its Customer Experience Solutions empower over 2,500 global businesses to build verified, secure, and user-trusted communication channels that enhance customer engagement while preventing fraud.

Conclusion

The Matrimony.com–Truecaller partnership is a step forward in ensuring that the online matchmaking ecosystem in India becomes safer, smarter, and more user-focused. With verified calls, OTP-less logins, and contextual communication, the alliance promises a better digital journey for users navigating one of the most personal decisions of their lives—finding a life partner.