Match Group, Owner Of Tinder, Eyes Investment In Indian Matrimonial Website "Shaadi.com"

Match Group, the parent company of popular dating app Tinder, is reportedly exploring the possibility of investing in Shaadi.com, a leading Indian matrimonial website.

Shaadi.com is a pioneer in the online matchmaking industry in India and boasts a user base of over 30 million people. The website was founded in 1996 and has since helped thousands of people find their life partners through its platform.

According to sources, Match Group is looking to expand its presence in the Indian market and sees Shaadi.com as a promising investment opportunity. The move is part of Match Group's broader strategy to enter new markets and diversify its portfolio of dating and matchmaking brands.

Match Group has already established a strong foothold in the Indian dating market through its popular app Tinder, which has seen significant growth in the country in recent years. The company also owns other popular dating apps such as Hinge, OkCupid, and PlentyOfFish.

While the talks are still in the early stages, a potential investment in Shaadi.com would be a significant move for Match Group and could help the company tap into the lucrative Indian wedding market.

With India's online wedding industry expected to grow at a compound annual growth rate of 14% over the next few years, the move could prove to be a smart one for Match Group.

Neither Match Group nor Shaadi.com has commented on the potential investment, but industry experts are watching closely to see if the deal will materialize.