Maruti Suzuki Unveils New Campaign Promoting Sustainable Hybrid Technology

Maruti Suzuki has launched its latest brand campaign titled 'IT'S UNBELIEVABLE,' focusing on the remarkable advantages of strong hybrid technology. The campaign shines a spotlight on Maruti Suzuki's commitment to integrating innovative technologies that not only benefit customers but also contribute to environmental sustainability.

Maruti Suzuki's Sustainable Hybrid Technology:

The campaign centers around the Grand Vitara and Invicto models, showcasing the practical and sustainable benefits of Maruti Suzuki's robust hybrid technology. By seamlessly combining electric mobility with an internal combustion engine (ICE), this technology harnesses the power of both propulsion systems across diverse driving scenarios.

Advantages of Hybrid Technology:

Under normal city driving conditions, Maruti Suzuki's hybrid technology enables the vehicle to operate in electric mode for up to 60%, offering an eco-friendly driving alternative. This feature underscores the brand's commitment to reducing carbon emissions and promoting greener mobility solutions.

Shashank Srivastava's Perspective:

Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, emphasized the significance of strong hybrid vehicles in advancing sustainable mobility. He highlighted the campaign's objective of educating consumers about the incredible benefits of this advanced technology, considering the substantial increase in demand observed over the past year.

Growing Eco-Consciousness:

Srivastava noted the surge in demand for strong hybrid technology vehicles, reflecting a noticeable shift towards eco-conscious consumer preferences. He highlighted the significant increase in strong hybrid sales, almost rivaling those of electric vehicles for the current financial year.

Consumer Education Initiative:

Through this campaign, Maruti Suzuki aims to empower consumers with comprehensive insights into the advantageous attributes of strong hybrid vehicles. By raising awareness and providing educational resources, the company strives to cater to the evolving needs of environmentally conscious consumers.

Aligning with Consumer Demand for Eco-Friendly Transportation

Maruti Suzuki's new campaign aligns perfectly with the rising consumer demand for environmentally friendly transportation options. The significant increase in sales of strong hybrid vehicles demonstrates a growing  shift towards sustainable driving practices. By educating consumers about the benefits of strong hybrid technology, Maruti Suzuki is well-positioned to capitalize on this trend and contribute to a cleaner future.