Mahindra Unveils Thar Roxx: New 5-Door SUV Starting at Rs 12.99 Lakh

Mahindra has officially launched the Thar Roxx, a significant addition to its popular Thar lineup, now available in a five-door configuration. This new variant enhances the practicality and versatility of the Thar, making it more suitable for a wider range of uses. With starting prices set at Rs 12.99 lakh for the petrol variant and Rs 13.99 lakh for the diesel variant (ex-showroom) in the 4×2 MX trim, the Thar Roxx represents an accessible upgrade for those seeking both style and functionality.

The five-door design introduces improved ease of access, especially for rear passengers, while the inclusion of a bench seat in the second row increases seating capacity and comfort. This new model builds on the robust features of the original three-door Thar, offering additional convenience without compromising its rugged appeal and off-road capabilities.

Powertrains and Performance

The Thar Roxx offers a choice of two powerful engine options to cater to different driving needs and preferences:

• Petrol Engine: The 2.0-litre, four-cylinder mStallion turbo-petrol engine produces 160 bhp and 330 Nm of torque. This engine option aims to deliver robust performance and responsiveness, suitable for both urban and off-road driving.

• Diesel Engine: The 2.2-litre, four-cylinder mHawk diesel engine generates 150 bhp and 330 Nm of torque. This option is designed to offer a balance of power and efficiency, making it a compelling choice for long-distance drives and challenging terrains.

Both engine options come with a choice of six-speed manual or automatic transmissions, providing flexibility and control for drivers.

Detailed Prices and Variants

The Thar Roxx lineup includes several models, catering to a range of preferences and budgets:

• AC7L and AX5L Models: Priced at Rs 18.99 lakh each, these variants offer higher levels of features and luxury.

• MX5 and AX3L Versions: Available at Rs 16.99 lakh, these models provide a balance between premium features and affordability.

• MX3: For those seeking a more budget-friendly option, the MX3 variant is priced at Rs 14.99 lakh (G AT RWD) and Rs 15.99 lakh (D MT RWD).

• MX1 Variant: The entry-level MX1 is available at Rs 12.99 lakh (G MT RWD) and Rs 13.99 lakh (D MT RWD), making it an accessible option for those interested in experiencing the Thar Roxx’s rugged capabilities.

Design Highlights

The 2024 Thar Roxx boasts a refreshed and modern design, featuring:

• New Grille: A redesigned grille gives the Thar Roxx a distinctive and contemporary look.

• C-Shaped LED DRLs: These daytime running lights enhance visibility and style.

• Projector Headlamps: Improved lighting for better driving visibility.

• Circular Fog Lights: Classic fog lights that complement the SUV's design.

• Dual-Tone Alloy Wheels: Stylish and functional, adding a touch of sophistication.

• Rear Design: Rectangular LED taillights and a tailgate-mounted spare wheel contribute to the vehicle's rugged appearance.

Interior and Features

Inside, the Thar Roxx is equipped with a range of modern features designed to enhance comfort and convenience:

• 10.25-Inch Touchscreen Infotainment System: This system includes wireless Apple CarPlay and Android Auto for seamless smartphone integration.

• Fully Digital Color Instrument Cluster: Provides clear and customizable driving information.

• Ventilated Front Seats: Enhances comfort, especially in hot climates.

• Panoramic Sunroof: Adds a sense of openness and luxury to the cabin.

• Automatic Climate Control: Maintains a comfortable interior temperature.

• Rear AC Vents: Ensures rear passengers also benefit from climate control.

• Dual-Tone Upholstery: Offers a stylish and modern interior look.

A detailed review of the Thar Roxx's features and performance will be available soon, offering deeper insights into its capabilities and driving experience.

Competition

The Thar Roxx will face competition from several popular models in the SUV segment, including:

• Hyundai Creta

• Kia Seltos

• Honda Elevate

• MG Astor

• Maruti Grand Vitara

• Toyota Hyryder

Despite this competition, the Thar Roxx’s unique off-road capabilities and rugged styling are expected to set it apart, appealing to buyers looking for a blend of adventure and practicality.

Conclusion

The launch of the Mahindra Thar Roxx marks a significant addition to the SUV market, offering enhanced features, a versatile range of options, and competitive pricing. With its modern design, advanced features, and powerful engine choices, the Thar Roxx is poised to attract attention from both existing Mahindra enthusiasts and new customers seeking a capable and stylish off-road vehicle.