Mahindra Becomes the First Indian Automaker to Introduce Dolby Atmos in BE 6 and XEV 9e Electric SUVs

Mahindra & Mahindra (M&M) has made a significant step in the automotive industry by partnering with Dolby Laboratories to bring Dolby Atmos audio technology into its BE 6 and XEV 9e electric SUVs. This move makes Mahindra the first Indian automaker to incorporate this advanced sound technology, offering a premium and immersive in-car audio experience for Indian consumers. This collaboration is expected to revolutionize the way drivers and passengers experience entertainment inside the vehicle.

The Innovation: Dolby Atmos in Electric Origin SUVs

The integration of Dolby Atmos into Mahindra's BE 6 and XEV 9e electric SUVs aims to redefine in-car entertainment by providing an unparalleled audio experience. Dolby Atmos, renowned for its immersive sound technology, delivers exceptional clarity, depth, and spatial precision, ensuring that every sound is heard with extraordinary detail. The partnership will bring this sophisticated audio system to Mahindra's Electric Origin SUVs, which will offer a futuristic and engaging driving experience for the modern consumer.

Enhanced Audio Experience with Gaana App Integration

In addition to Dolby Atmos, Mahindra has also integrated the Gaana app into the BE 6 and XEV 9e infotainment systems. This feature enables drivers and passengers to enjoy music, podcasts, and other media in the immersive Dolby Atmos format, right from the vehicle’s entertainment system. The Gaana app, a popular music streaming service, will be pre-installed on the infotainment system, allowing easy access to a vast range of content, making every journey more enjoyable and interactive.

Dolby Atmos Technology: Elevating In-Car Entertainment

Dolby Atmos offers a transformative auditory experience, enhancing every aspect of audio playback. By delivering a three-dimensional sound that surrounds the listener, the technology creates an engaging atmosphere that elevates the emotional impact of music and other media. This allows passengers to experience their favorite content in an entirely new way, transforming the car cabin into an entertainment space. Dolby aims to provide a richer and more connected experience for consumers, enabling them to feel closer to the content they enjoy.

Statements from Key Executives

Karan Grover, Senior Director of Commercial Partnerships at Dolby Laboratories, expressed enthusiasm about the collaboration, stating that the integration of Dolby Atmos in Mahindra's Electric Origin SUVs would elevate the in-car experience to new heights. He emphasized how the technology will bring consumers closer to the content they love, making every journey more immersive.

R Velusamy, President of Automotive Product Development at Mahindra & Mahindra, highlighted that the BE 6 and XEV 9e electric SUVs reflect the company’s commitment to delivering extraordinary driving experiences. He believes that by integrating Dolby Atmos, Mahindra is setting a new benchmark for in-car entertainment, ensuring a seamless and immersive experience for every journey.

High-Performance Audio System with 16 Harman Kardon Speakers

The BE 6 and XEV 9e electric SUVs will feature a premium 16-speaker Harman Kardon audio system that will complement Dolby Atmos technology. This high-performance audio setup includes three-way speakers near the front seats, consisting of a tweeter, mid-range driver, and woofer. Additionally, the vehicles will be equipped with a Unity Speaker in the center and high-fidelity speakers at the rear to create a perfect sound environment.

The audio system also includes a subwoofer and two ceiling-mounted speakers designed to enhance spatial effects and provide an enveloping sound experience. This setup maximizes the capabilities of Dolby Atmos, ensuring that listeners enjoy clear sound separation, powerful bass, and immersive spatial effects that create an exceptional auditory journey.

Conclusion: Setting New Standards for In-Car Audio Experience

The collaboration between Mahindra and Dolby Laboratories is a significant milestone in the Indian automotive industry, as it introduces an advanced in-car audio experience with Dolby Atmos. With the integration of Dolby Atmos, Mahindra's BE 6 and XEV 9e electric SUVs are poised to redefine the in-car entertainment landscape, setting new benchmarks for sound quality and immersive experiences. This move not only demonstrates Mahindra's commitment to innovation but also highlights its dedication to providing customers with the latest technologies for a more enjoyable and engaging driving experience.