Loco raises Rs 330 crore in Hashed-led funding round

The game-streaming platform Loco raised Rs 330 crore in an investment round led by Hashed along with the participation of Kraftom, Lumikai and Hiro Capital. The investment will establish Loco’s current leadership position in-game streaming and will also accelerate its streaming technology and content initiatives. 

Loco is a pioneer in India's live game streaming and esports sector, paving the way for games to grow from niche hobby to national mainstream interest. 

The platform hosts top Indian esports teams such as Godlike, XO, Revenant Esports and Hyderabad Hydras. It has partnered with global publishers such as Krafton, Activision, Ubisoft and Riot Games to host the largest tournaments in the country.

Loco has grown rapidly over the past year, with daily active viewers  15x, monthly active viewers  8x, monthly active streamers  5x, and live viewers 5x, viewing time has increased 78 times since January 2021. It will be the platform of choice for the gaming community for seamless streaming and a very engaging fan experience.

Loco believes that gaming will define the customer entertainment experience over the next decade. In addition, Web3 will change the nature of ownership of virtual products, allowing fans to be more meaningfully involved in the entertainment process than ever before. As this tailwind drives consumer behaviour, Loco wants to build a virtual world social experience platform.