Kriti Sanon Joins Supply6 as Investor and Brand Ambassador

Bengaluru-based D2C nutrition brand Supply6 has onboarded actor and entrepreneur Kriti Sanon as both brand ambassador and investor, marking a strategic partnership built on authenticity, shared values, and long-term alignment rather than a traditional celebrity endorsement.

The collaboration reflects Supply6’s belief in practical, science-backed nutrition focused on everyday habits instead of extreme fitness routines or trend-driven wellness narratives.

A Partnership Rooted in Authentic Consumer Experience

From Consumer to Investor

Kriti Sanon’s association with Supply6 began organically as a consumer, not a promoter. Her engagement with the brand deepened over time as she explored opportunities in the health and wellness investment space, eventually leading to her decision to formally partner with the company.

According to Supply6, Kriti first discovered the brand through its zero-sugar electrolyte product, Supply6 Salts. Continued usage and a growing understanding of the brand’s science-first approach strengthened her confidence in its philosophy of daily nutrition.

About Supply6: Science-Backed Daily Nutrition

Founders and Vision

Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 focuses on developing nutrition solutions designed to bridge everyday dietary gaps. The brand targets consumers who prefer sustainable health routines over rigid or short-term diet regimes.

Product Portfolio

Supply6’s offerings include:

• A comprehensive daily nutrition drink

• Zero-sugar electrolytes

• Protein-based wafers designed for convenient, guilt-free snacking

The brand’s approach prioritises consistency, practicality, and long-term wellness.

Shifting the Wellness Conversation

Focus on Everyday Habits

With Kriti Sanon joining as investor and ambassador, Supply6 aims to strengthen its connection with urban, health-conscious consumers. The brand plans to move the wellness narrative toward foundational habits such as:

• Effective hydration

• Balanced daily nutrition

• Long-term consistency

This strategy aligns with growing consumer interest in realistic and maintainable health practices.

Founder’s Statement on the Collaboration

Vaibhav Bhandari, Co-Founder of Supply6, highlighted the importance of the partnership, saying:

“Kriti’s journey from consumer to partner mirrors exactly what Supply6 stands for,”
“She understands the problem we are solving because she experiences it herself. This partnership allows us to reach the next 10 lakh consumers with a message that feels credible, relatable and rooted in real life.”

The statement reinforces Supply6’s emphasis on credibility and lived experience over celebrity-led promotion.

Kriti Sanon on Why She Chose Supply6

Commenting on the association, Kriti Sanon explained her decision to join the brand:

“What drew me to Supply6 was its focus on everyday nutrition rather than quick fixes or trends. I started using the products as a consumer and found them easy to integrate into my routine. Over time, I developed trust in the science and intent behind the brand, which made coming on board as an investor and ambassador a natural decision. Supply6 represents a practical and realistic approach to wellness that aligns with how I think about health in daily life.”

Her remarks underline the personal alignment between her health philosophy and the brand’s mission.

Growth Momentum and Recent Developments

Funding and Expansion Plans

The announcement comes as Supply6 accelerates its growth following a recent seed funding round of Rs 9.1 crore, led by Zeropearl VC, with participation from other investors.

New Product Launch

Supply6 has recently launched a Protein Wafer Bar, positioned as a guilt-free snack featuring:

• No maida

• No added sugar

• 10g of protein

Global Expansion

The brand is also expanding its footprint internationally, with increased focus on markets such as the United States.

Long-Term Partnership Strategy

Supply6 has previously onboarded former South African cricketer AB de Villiers as an investor and brand ambassador. This reinforces the company’s strategy of building long-term partnerships driven by shared belief, rather than short-term celebrity endorsements.

Why This Collaboration Matters

The partnership with Kriti Sanon strengthens Supply6’s positioning as a trust-led nutrition brand, at a time when consumers are increasingly skeptical of exaggerated wellness claims. By aligning with individuals who genuinely use and believe in its products, Supply6 aims to build lasting brand equity in India’s fast-growing health and wellness market.