KL Rahul Becomes First Indian Global Brand Ambassador for Paul & Shark

Italian luxury clothing brand Paul & Shark has appointed Indian cricketer KL Rahul as its new global brand ambassador, marking a historic first for the brand and for India. KL Rahul is the first Indian to represent Paul & Shark at a global level, reinforcing the brand's expanding presence and deepening connection with the Indian market.

Celebrating 15 Years of Paul & Shark in India

The announcement of KL Rahul’s appointment coincides with Paul & Shark’s 15-year anniversary in India. The country has been a pivotal market for the brand, which has established a solid presence across key metropolitan cities. The appointment signifies the brand's long-standing commitment to the Indian market and its strategic vision for growth in the region.

Shared Values: A Natural Fit Between Brand and Athlete

KL Rahul joins a prestigious lineup of international sports personalities who have represented Paul & Shark. His association with the brand goes beyond fashion, reflecting shared values such as adventure, travel, and performance. The collaboration is rooted in a genuine mutual appreciation for quality, Italian craftsmanship, and timeless elegance.

Luxury Meets Performance: The Brand’s Philosophy

Inspired by the sea and the spirit of exploration, Paul & Shark has consistently merged elegance with high-performance design. Known for creating garments that marry technical innovation with refined style, the brand caters to both everyday wear and luxury experiences. Its clothing is built for adventure while maintaining a sophisticated aesthetic.

A Legacy of Craftsmanship and Sustainability

Founded in 1975, Paul & Shark is a family-run business that places strong emphasis on heritage and innovation. Sustainability and responsible practices are central to its ethos, guiding every stage of production. KL Rahul’s partnership with the brand underscores these values, reflecting a commitment to authenticity and purposeful living.

Global Campaign Launch on May 2, 2025

KL Rahul will debut as the face of Paul & Shark’s Spring/Summer 2025 campaign, which goes live on May 2, 2025. The campaign will be featured on Paul & Shark’s global platforms as well as KL Rahul’s Instagram, with a strong focus on the Indian market. The promotional effort aims to merge international appeal with regional resonance, leveraging KL Rahul’s influential presence.

A Word from Paul & Shark’s CEO

Andrea Dini, CEO of Paul & Shark, stated, “Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style make him a natural extension of our brand’s values. This partnership is not just about fashion—it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”

KL Rahul’s Take on the Collaboration

KL Rahul expressed his excitement about the collaboration, saying, “Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special—it feels like the kind of partnership that just fits.”

Spring/Summer 2025 Collection Highlights

The collaboration kicks off with Paul & Shark’s Spring/Summer 2025 collection. This season’s lineup celebrates the brand’s DNA—its passion for the sea, commitment to innovation, and fusion of tradition with contemporary design. The collection features luxurious materials like silk, linen, and cashmere, enhanced with advanced treatments like the Typhoon membrane.

Every piece in the SS25 collection embodies the brand’s philosophy: a seamless integration of style and performance, designed for those who appreciate aesthetics and functionality in equal measure.