Juul: US Bans All Products from Leading Vaping Company

The sale of all products sold by Juul, one of the country's leading e-cigarette companies, is prohibited in the United States. The Food and Drug Administration (FDA) stated that it lacked sufficient data to determine whether marketing the firm's products was "appropriate for the protection of public health."

Juul stated that it would contest the move. It follows other recent FDA anti-smoking initiatives, such as plans to reduce the amount of addictive nicotine allowed in cigarettes. The agency had already prohibited the fruity flavours that helped Juul become a teen sensation a few years ago.

"Today's action is further progress on the FDA's commitment to ensuring that all e-cigarette and electronic nicotine delivery system products currently being marketed to consumers meet our public health standards," FDA Commissioner Robert M. Califf said in a statement.

Juul, founded in 2015 in California by a pair of ex-smokers, has marketed its vaping pods as a healthier alternative to traditional tobacco cigarettes. However, the products, which contain high nicotine concentrations, have raised concerns as teen use has exploded, with more than a quarter of high schoolers using e-cigarettes in 2019, according to a federal survey. The FDA announced in 2020 that companies would be required to submit their e-cigarette products for approval. It has since given some of them the go-ahead.