JSW MG Motor Rises to Become India’s Second-Largest Luxury EV Brand

JSW MG Motor India has achieved a significant milestone by emerging as the second-largest brand in India’s luxury electric vehicle (EV) segment. This success has been fueled by the outstanding performance of the MG Cyberster and the MG M9 Presidential Limousine, both of which have redefined premium electric mobility in India. With demand soaring and waiting periods stretching up to four months, MG is setting new benchmarks in the high-end EV market.

MG Cyberster: India’s Best-Selling Sports Car

The MG Cyberster has taken India’s luxury car market by storm. Since its launch in July 2025, it has sold 256 units through MG’s premium retail network, MG SELECT, making it India’s highest-selling sports car in just two months.

Known as the world’s fastest MG, the Cyberster has become a favorite among performance enthusiasts seeking a blend of heritage and innovation. Its success underlines India’s growing appetite for high-performance EVs that combine cutting-edge technology with exhilarating design.

Milind Shah, Interim Head of MG SELECT, stated,

“Securing the second position in India’s luxury EV market is a testament to the incredible response our models have received. The MG Cyberster and MG M9 Presidential Limousine cater to customers who seek unmatched driving experiences and luxury craftsmanship. MG SELECT is proud to offer an ownership experience that reflects exclusivity, performance, and style.”

MG Cyberster: Blending Power, Performance, and Design

Drawing inspiration from the legendary MGB Roadster, the MG Cyberster reimagines classic open-top driving for the modern EV era. Beneath its sleek, aerodynamic design lies a dual-motor all-wheel-drive setup delivering 510 PS of power and 725 Nm of torque, enabling a blistering 0–100 km/h acceleration in just 3.2 seconds.

Key highlights of the MG Cyberster include:

• Electric scissor doors and retractable soft-top roof for a futuristic look.

• Aerodynamic silhouette designed for minimal drag and high performance.

• Brembo 4-piston front brake calipers, ensuring a safe stop from 100 km/h in 33 meters.

• 20-inch staggered alloy wheels fitted with Pirelli P-Zero tires for superior grip.

• Active aerodynamic components and sharp DRLs, enhancing both performance and visual appeal.

With its combination of speed, luxury, and design innovation, the Cyberster represents MG’s bold vision of the future of performance-oriented EVs.

MG SELECT Experience Centres: Redefining Luxury Retail

To strengthen its presence in the luxury EV space, JSW MG Motor India has launched 14 MG SELECT Experience Centres across key cities in India.

These premium outlets are designed to offer immersive, tech-driven experiences where customers can explore MG’s flagship models, including the Cyberster and M9 Limousine. Each centre provides:

• Personalized vehicle consultations.

• Interactive digital displays showcasing MG’s innovation journey.

• Sustainable design elements reflecting the brand’s commitment to eco-friendly mobility.

By blending luxury, innovation, and sustainability, MG SELECT Experience Centres are redefining how Indian consumers engage with premium electric vehicles.

The Rise of JSW MG Motor India

Formed as a joint venture between SAIC Motor and JSW Group in 2023, JSW MG Motor India Pvt. Ltd. aims to accelerate India’s shift toward smart and sustainable mobility.

The company’s focus areas include:

• Developing locally manufactured, technologically advanced vehicles.

• Strengthening local supply chains and job creation.

• Promoting green and connected mobility ecosystems.

JSW MG Motor’s growing portfolio of electric and hybrid vehicles positions it as a key driver of India’s transition to future-ready transportation.

Legacy and Innovation: 100 Years of Morris Garages (MG)

Founded in 1924 in the UK, Morris Garages (MG) has a century-old heritage rooted in British craftsmanship and motorsport excellence. Known for its iconic sports cars and convertibles, MG’s global reputation for innovation continues to grow.

In India, MG has introduced several industry-first vehicles, including:

• MG Hector – India’s first Internet SUV.

• MG ZS EV – India’s first pure electric Internet SUV.

• MG Gloster – India’s first Level 1 autonomous premium SUV.

• MG Astor – India’s first SUV with a personal AI assistant and Level 2 ADAS.

• MG Comet and MG Windsor – pioneering compact urban EVs.

Operating from its state-of-the-art manufacturing plant in Halol, Gujarat, MG Motor India has an annual capacity of over 100,000 vehicles and employs more than 6,000 people, championing the vision of CASE (Connected, Autonomous, Shared, and Electric) mobility.

Conclusion

With the MG Cyberster and M9 Presidential Limousine driving its growth, JSW MG Motor India is reshaping the luxury EV landscape. Backed by strong partnerships, indigenous innovation, and a focus on customer experience, the company is well on its way to becoming a dominant force in India’s rapidly expanding premium EV market.