JSW MG Motor India Unveils ‘EV Sahi Hai’ Campaign to Boost Electric Vehicle Awareness

JSW MG Motor India has rolled out a nationwide initiative called ‘EV Sahi Hai’ to enhance public understanding of electric vehicles (EVs) and boost adoption rates across the country. The campaign is designed to address common misconceptions, highlight cost and environmental benefits, and showcase improvements in EV charging infrastructure that alleviate range anxiety.

Two-Phase Awareness Strategy

Phase 1: Customer-Led Stories

The first phase, titled ‘Customer-led: Real People, Real Experiences’, spotlights genuine testimonials from EV owners. A series of 10 short films features these owners narrating their personal experiences with electric mobility, emphasizing reduced running costs, low emissions, and improved driving comfort. Each film concludes with the tagline ‘EV Sahi Hai’ and is being promoted across digital platforms and television networks.

Phase 2: Celebrity-Driven Campaign

The second phase, set to launch by the end of August 2025, will feature popular Bollywood actors Varun Sharma and Pulkit Samrat, widely recognized for their roles in the Fukrey film series. Through creative storytelling, the celebrity-led campaign will reach a broader audience, communicating the lifestyle and financial advantages of switching to electric vehicles. The campaign’s concept takes inspiration from AMFI’s successful ‘Mutual Fund Sahi Hai’ initiative, which effectively changed public perception about mutual fund investments.

Dedicated Website Launch

As part of the initiative, JSW MG Motor India will launch www.evsahihai.com on August 9, 2025. This website will serve as an educational hub providing information about EV technology, charging solutions, ownership advantages, and answers to frequently asked questions — with a focus on guiding first-time EV buyers.

Statements from Key Stakeholders

Udit Malhotra, Head of Marketing at JSW MG Motor India, stated:

“As one of the early players in India’s EV sector, we’ve invested in building a supportive ecosystem for electric mobility. The ‘EV Sahi Hai’ campaign shares real ownership stories that underline tangible benefits such as cost savings, reduced emissions, and better driving experiences. We believe this will boost consumer confidence and accelerate EV adoption.”

Amit Nandwani, National Creative Director at Cheil X — the creative agency behind the campaign — added:

“Despite growing interest in EVs, myths around charging, costs, and reliability persist. Real-life customer stories are a powerful way to shift perceptions. By presenting diverse, relatable experiences, we hope to help buyers make informed choices.”

Current EV Market Position

JSW MG Motor India holds an estimated 35% market share in India’s EV segment. Its popular models include the MG ZS EV and MG Comet, both contributing significantly to the company’s sustainability milestones. Collectively, MG’s EV fleet in India has clocked around 1.464 billion kilometers, preventing an estimated 233,704 metric tons of CO₂ emissions.

Company Background and Vision

The Joint Venture

JSW MG Motor India Pvt. Ltd. is a collaboration between SAIC Motor, a Fortune 500 automotive leader with a global presence, and India’s JSW Group, established in 2023. The partnership focuses on advancing sustainable mobility solutions through local manufacturing, technological innovation, and expanding access to smart, connected, and electric vehicles.

MG’s Legacy

Founded in the UK in 1924, Morris Garages (MG) is known for its sports car heritage and premium designs. Over the last century, MG has evolved into a forward-thinking automotive brand emphasizing CASE technologies — Connected, Autonomous, Shared, and Electric.

The brand’s manufacturing facility in Halol, Gujarat, produces over 100,000 vehicles annually and supports thousands of direct and indirect jobs.

Commitment to Sustainable Transportation

Through the ‘EV Sahi Hai’ initiative, JSW MG Motor India reaffirms its commitment to lead India’s New Energy Vehicle (NEV) market and accelerate the transition toward eco-friendly mobility. By combining real-life testimonials, celebrity influence, and a dedicated educational platform, the company aims to break barriers to EV adoption and inspire a nationwide shift toward cleaner transport solutions.