JioCinema partners with The Pokemon Company for exclusive streaming rights in India

Reliance JioCinema's Strategic Partnership with The Pokemon Company

Reliance's entertainment arm in India has inked a significant partnership with The Pokemon Company, marking a milestone move to elevate its content roster. This collaboration allows Reliance to feature the beloved Pokemon children's shows and movies exclusively on its platform, JioCinema. The initiative aligns with Reliance's strategy to enrich its content offerings and contend with industry giants like Walt Disney Co.

Enriching JioCinema's Content Library

Under this deal, JioCinema becomes the exclusive platform in India set to broadcast over 1,000 episodes and approximately 20 movies from the globally acclaimed Pokemon series. The content will form an integral part of Reliance JioCinema's new venture into children's entertainment, introducing a dedicated 'Kids and Family' segment.

Catering to Diverse Audiences: A JioCinema Spokesperson's Insight

Expressing commitment towards providing comprehensive entertainment, a spokesperson from JioCinema remarked, "At JioCinema, we are deeply committed to building a one-stop destination for all things entertainment. Our focus on the newly introduced Kids and Family category aims to unlock access to millions of families across India, fostering inclusive consumption."

Tailoring Content for Indian Viewers

In a bid to resonate with Indian audiences, the Pokemon shows and movies will be dubbed in three Indian languages, enhancing accessibility and appeal. The Pokemon franchise, renowned globally for its trading cards, games, TV shows, and movies, will now be presented in a more localized manner, catering to diverse linguistic preferences.

Ambani's Strategic Focus on India's Streaming Market

With a projected value of $7 billion by 2027, the Indian streaming market remains a focal point for Ambani's strategies. JioCinema, amidst competition from streaming giants like Netflix and Amazon, aims to solidify its position by targeting Disney's Hotstar app, emphasizing child-centric content and free cricket streaming.

Expansion of Children's Content Library

JioCinema plans to augment its children's content by adding approximately 3,000 hours of movies and shows from Entertainment One, Animaccord, Cartoon Network Studios, and DreamWorks. This expansion aligns with their intent to bolster their streaming service's appeal, integrating content previously available on platforms like Voot Kids, which has been discontinued.

Strengthening Partnerships in the Streaming Landscape

Recent alliances with NBCUniversal for kids and family programming and DreamWorks content further underscore JioCinema's commitment to broadening its content horizon. Additionally, collaborations with Viacom18 for international content additions like "Succession" and "Game of Thrones" affirm Reliance's pursuit of diverse and engaging entertainment offerings.

Reliance JioCinema's latest pact with The Pokemon Company marks a pivotal step in bolstering its content library, signaling a focused approach toward diverse, family-friendly entertainment in India's rapidly expanding streaming market.

Some relevant and latest facts for the above news:

• Reliance's JioCinema is bringing over 1,000 episodes and 20 movies of the popular Pokemon series to its platform. This is a significant acquisition for JioCinema as it looks to expand its market share in the Indian streaming market.

• The deal with The Pokemon Company makes JioCinema the exclusive platform in India for the Pokemon series. This means that JioCinema will be the only streaming service in India that will have access to the entire Pokemon library.

• The new Pokemon content will be part of Reliance JioCinema's new foray into Kids entertainment with a dedicated 'Kids and Family' offering. This is a strategic move by Reliance as it looks to tap into the growing demand for kids' content in India.

• To make the shows and movies more appealing to the Indian audience, they will be dubbed in three Indian languages. This is a thoughtful move by Reliance as it recognizes the importance of localization in the Indian market.

• JioCinema plans to add approximately 3,000 hours of children's content, including movies and shows from Entertainment One, Animaccord, Cartoon Network Studios, and DreamWorks. This will give JioCinema a strong library of kids' content that will be able to compete with other streaming services like Netflix and Amazon.

• JioCinema's focus on kids entertainment comes as the Indian streaming market is estimated to reach $7 billion by 2027. This shows that there is a growing demand for kids' content in India, and JioCinema is well-positioned to capitalize on this trend.

In addition to the above, here are some other relevant facts:

• The Indian streaming market is the world's fifth-largest, after the United States, China, Brazil, and Mexico.

• The number of streaming subscribers in India is expected to reach 200 million by 2026.

• Kids' content is one of the fastest-growing segments of the Indian streaming market.

• The Pokemon series is one of the most popular franchises in the world, with over 380 million video games sold and over 300 episodes of the anime series aired.