IPL Ad Revenues Set to Soar Beyond ₹6,000 Crore This Year

The Indian Premier League (IPL) 2025 is projected to generate between ₹6,000 crore and ₹7,000 crore in advertising revenue from television, digital platforms, team sponsorships, and on-ground advertisements. According to media buyers, this increase in ad spend highlights the growing commercial significance of the tournament in India's sports ecosystem.

JioStar’s Dominance in IPL Advertising

JioStar, the official TV and digital rights holder of IPL 2025, is expected to secure the largest share of advertising revenues. The company initially targeted ₹6,000 crore in combined advertising revenue from both the ongoing Champions Trophy and the upcoming IPL. For IPL 2025 alone, JioStar has set a revenue target of ₹4,500 crore, surpassing the estimated ₹4,000 crore earned across TV and digital platforms last year.

With 12 sponsors already secured across multiple categories, JioStar is well-positioned to achieve its revenue goals. The company is aggressively selling advertising inventory, ensuring that most slots will be filled before the tournament kicks off on March 22, 2025.

Sponsorships Fueling IPL 2025 Revenue Growth

Apart from broadcast and digital ads, team sponsorships contribute significantly to the IPL's financial success. Media buyers estimate that the 10 IPL teams could collectively earn up to ₹1,300 crore in sponsorship revenues. Major franchises such as the Mumbai Indians, Chennai Super Kings, Gujarat Titans, and Royal Challengers Bengaluru could individually earn between ₹100 crore and ₹150 crore.

Most IPL team sponsorship slots are nearly sold out, with each team securing between eight and ten sponsors. Notable brands such as Jio and Dream11 have partnered with multiple teams, reinforcing IPL's reputation as a premier advertising platform.

BCCI’s Central Sponsorship Revenue

The Board of Control for Cricket in India (BCCI) is expected to earn between ₹800 crore and ₹900 crore from central sponsorship deals. Key sponsors include the Tata Group, My11Circle, Ceat, and AngelOne. These brands leverage the IPL’s massive reach to engage with millions of cricket fans across the country.

A top executive at a leading media buying agency confirmed that IPL 2025’s total ad spend could reach ₹7,000 crore, provided that both TV and digital ad revenues exceed expectations. The continuous expansion of digital advertising opportunities is playing a crucial role in achieving these ambitious targets.

JioStar’s Advertising Rates and Revenue Strategies

JioStar has structured its advertising rates strategically to maximize revenue. For TV sponsorships, rates range from ₹106 crore to ₹239 crore for co-powered and co-presenting sponsorships, respectively. In the digital ad segment, JioStar is offering 10-second ad slots on Connected TV (CTV) for ₹8.5 lakh. Additionally, mobile video advertisements are priced at ₹250 cost per impression (CPM).

Ishan Chatterjee, Chief Business Officer (Sports Revenue, SMB, and Creator) at JioStar, stated that most of the IPL advertising inventory will be sold out before the first match. According to him, early indicators suggest that JioStar is on track to achieve its revenue goals.

Strategic Partnerships Enhance Fan Engagement

Brands like My11Circle, a co-presenting sponsor on JioHotstar and an official on-ground partner of IPL 2025, emphasize the league’s unparalleled ability to engage fans. Saroj Panigrahi, COO of Games24x7 (owner of My11Circle), highlighted how their partnership with JioStar enhances the digital viewing experience. He stated that IPL provides an unmatched platform for brands to interact with cricket enthusiasts in innovative ways.

Digital vs. TV: The Future of IPL Advertising

Despite IPL's strong TV presence, there is growing curiosity about the impact of its move behind a paywall on JioHotstar. Advertising executives predict that TV will continue to drive large-scale viewership, while digital platforms will gradually gain traction among mobile users. Mayank Shah, Vice President of Parle Products, noted that while TV has already achieved significant scale, digital platforms could further expand IPL’s audience reach.

Conclusion: IPL 2025’s Record-Breaking Ad Revenue

As IPL 2025 approaches, the tournament remains one of the most lucrative advertising properties in India. With massive ad spends, strategic partnerships, and high engagement levels, the event is poised to set new records in sponsorship and advertising revenue. The ₹7,000 crore ad spend mark remains a realistic goal if both TV and digital revenue streams perform exceptionally well.

With cricket's growing digital footprint, IPL’s commercial success will continue to reshape India’s sports and media landscape for years to come.