IOS Sports & Entertainment Completes 17 Years in Sports Industry

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IOS Sports & Entertainment Completes 17 Years in Sports Industry
22 Jun 2022
5 min read

News Synopsis

IOS Sports and Entertainment, one of India's oldest sports management agencies, is expecting to facilitate sponsorship deals worth Rs 100-120 crore for the upcoming Commonwealth Games, Asian Games, and Summer Olympics in 2024.

Neerav Tomar, founder and MD of IOS Sports, who has clocked sponsorships worth over Rs 100 crore for Olympic and other non-cricketing sports in the last five years, said there was a lot of interest from big brands.

He told ET that it took some time for the sponsors to look beyond cricket, but that things are now different. "When we go in and pitch the Commonwealth, Asian Games, and Olympics, there is already a lot of interest. We are confident of securing sponsorship deals worth Rs 100-120 crore " he said.

Only the Indian Olympic Association (IOA) and the Athletics Federation of India (AFI) collaborate with IOS Sports.

IOA secured 13 sponsors and partners for the Tokyo Olympics, including the Adani Group, Amul, INOX Group, Edelweiss, MPL-Sports Foundation, Herbalife, Raymond, Nippon Paint, JSW, and Sports For All, totaling over Rs 20 crore, a 40% increase over IOA's total sponsorship deals in the Rio Olympic Games of 2016. All the deals were facilitated by IOS Sports.

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