Instagram Launches Rings Award for Top Creators to Celebrate Creativity

Instagram has introduced a new award program for creators called the ‘Rings Award’, designed to honor creativity, uniqueness, and innovation on the platform. Unlike traditional celebrity events, winners will receive a special physical ring designed by fashion designer Grace Wales Bonner.

No Cash Prize, but Exclusive Perks

While the award does not include any cash prize, winners will receive a digital copy of the ring, which they can showcase on their Instagram profile and stories. Additionally, winners will get access to an exclusive feature allowing them to customize their profile background color with a unique gradient style.

This personalization feature marks Instagram’s first foray into custom profile aesthetics, reminiscent of early social platforms like Myspace and Friendster.

Selection Criteria

The Rings Award does not follow a traditional nomination system based on categories. Instead, Instagram will select 25 creators who demonstrate creativity, uniqueness, and innovation in their content.

Eva Chen, Instagram’s Director, stated:
"The selection process was rigorous. We were looking for individuals who bring fresh ideas through their content and connect with audiences in distinctive ways."

Jury and Selection Process

The award’s jury features prominent figures from multiple industries, including:

• Grace Wales Bonner – Fashion Designer

• Adam Mosseri – Head of Instagram

• MKBHD – Tech YouTuber

• Yara Shahidi – Actress

• Spike Lee – Director

• Marc Jacobs – Designer

• Kaws – Artist

• Pat McGrath – Makeup Icon

• Cedric Grolet – Pastry Chef

• Ilona Maher – Athlete

• Tainy – Producer

• Murad Osmann – Travel Photographer

• Eva Chen – Instagram Director

The jury will choose the top 25 creators from thousands of entries.

Announcement Date and Future Plans

Instagram plans to make the Rings Award an annual event. This year’s winners will be announced on 16th October 2025.

Eva Chen added:
"We are excited to see how people embrace this and how winners experience being in the 'Instagram Spotlight'."

The award not only recognizes creators’ innovation, but also highlights Instagram’s shift towards making the platform more personal, exclusive, and creative-focused.

Conclusion

The launch of Instagram’s Rings Award highlights the platform’s commitment to celebrating creativity, innovation, and uniqueness among its top creators. By offering both a physical and digital reward along with exclusive profile customization features, Instagram is redefining recognition in the social media space. This initiative not only honors talented creators but also strengthens Instagram’s focus on personal, engaging, and exclusive experiences, making the platform more dynamic for users worldwide.