InMobi and Anzu announce In-Game ad partnership

On Wednesday, content, monetization, and marketing technologies provider, InMobi informed that it has partnered with Anzu.io which provides advanced in-game advertising solutions. After this deal, InMobi now can provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory all around the world. Additionally, the company will also provide first-look access to in-game mobile supply in Asia-Pacific (APAC) region. After the partnership, the co-founder and CEO of Anzu, Itamar Benedy said: “I’m excited that this partnership with InMobi will help many more APAC advertisers experience the huge opportunity that in-game advertising presents. InMobi’s expertise and vast advertiser network, combined with their knowledge of the APAC landscape, will help supercharge our solution within this market. There are more gamers in APAC than anywhere else in the world, and our solution will help brands to reach them in a non-disruptive, brand-safe way that compliments the gaming experience.” The advertising solutions of Anzu enable advertisers to run their ads through blended yet highly viewable IAB-compliant ad formats that sit on 3D objects like roadside billboards, stadium banners etc in gameplay. Vasuta Agarwal, Managing Director of Asia Pacific at InMobi said: “The biggest advantage of the preferred partnership across Asia-Pacific between InMobi and Anzu is that allows our clients can now seamlessly connect with gamers through blended, non-disruptive ads. With new features and the goal to drive connections between consumers and brands with Anzu’s premium technology, this partnership will benefit all parties including advertisers and publishers.”