India's Internet Economy Poised for Astounding Growth to Reach $1 Trillion by 2030 : Google-Temasek-Bain Report

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India's Internet Economy Poised for Astounding Growth to Reach $1 Trillion by 2030 : Google-Temasek-Bain Report
07 Jun 2023
5 min read

News Synopsis

India's Internet Economy on a Path to Monumental Expansion

The collaborative 'India e-Conomy Report' from Google, Bain & Company, and Temasek sheds light on India's digital landscape, predicting a momentous growth trajectory for the country's internet economy. The report underscores the transformative power of the internet, projecting a remarkable six-fold surge to a value of $1 trillion by 2030. Sanjay Gupta, Country Manager & Vice President, Google India, highlights the significance of this growth, emphasizing that the majority of future transactions in India will take place digitally.

Unveiling India's 'Digital Decade' and Consumer Behavior Shifts

The report emphasizes a paradigm shift in consumer and merchant behavior, which, coupled with robust investor confidence, has positioned India at the forefront of its 'Digital Decade.' The Indian population, comprising over 700 million internet users, including 350 million digital payment users and 220 million online shoppers, is primed to fuel this exponential growth. The report also anticipates a doubling of household consumption by 2030, indicating the expanding digital footprint in every aspect of daily life.

Exploring Growth Drivers and Sectoral Contributions

The 'India e-Conomy Report' identifies key growth drivers that will propel India's internet economy to new heights. B2C e-commerce is predicted to be the largest contributor, accounting for approximately one-third of the internet economy's value. With increased penetration in smaller towns and cities, B2C e-commerce's Gross Merchandise Value (GMV) is projected to reach $380 billion, experiencing a significant six-fold growth by 2030. Other sectors like online travel and ride-hailing are expected to follow a similar trajectory, with a potential 4-5 times expansion over the next decade.

Digital Transformation Beyond E-commerce

The report highlights the substantial growth potential in other sectors as well. B2B e-commerce, software-as-a-service (SaaS) providers, and online media, led by over-the-top players, are set to experience remarkable growth. B2B e-commerce is projected to grow 13-14 times to $105-120 billion, while the SaaS segment is expected to increase five to six times to $65-75 billion by 2030. Additionally, the report emphasizes the growth of digital financial services, with a compound annual growth rate (CAGR) ranging from 8-13% across subsectors such as payments, lending, investments, and insurance.

Nationwide Impact and the Role of Smaller Towns

The report underscores that the digital revolution is not limited to metropolitan cities alone. Tier-II and beyond towns are playing a significant role in driving growth, presenting both opportunities and challenges. While immense potential lies ahead, the report emphasizes the need for government and private sector initiatives to address the unique challenges faced by smaller towns, ensuring their inclusion in India's digital transformation.

Conclusion

The Google-Temasek-Bain report unveils an optimistic outlook for India's internet economy, projecting remarkable growth to a value of $1 trillion by 2030. The report highlights shifting consumer behavior, the emergence of digital-first preferences, and the increasing importance of convenience and sustainability. With a wide range of sectors and industries poised to benefit from this digital transformation, India is positioned to become a global leader in the internet economy.

The Google-Temasek-Bain report presents a compelling case for India's internet economy, emphasizing the immense potential for growth and development in the coming decade. As the country continues to witness rapid digital adoption, fueled by affordable smartphones, improving internet connectivity, and a tech-savvy population, the opportunities for businesses and entrepreneurs are boundless.

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