Hyundai's Exciting New Season: Explorers Adventure Season 4 Unveiled

Hyundai Motor India Ltd. (HMIL) launches the fourth season of Hyundai Explorers Adventure under its global vision of 'Progress for Humanity'. Curated around the theme of 'Quality of Time', the initiative aims to foster connections and create memorable experiences for Hyundai SUV customers.

Evolution of Hyundai Explorers Adventure:

• Since its inception in 2021, Hyundai Explorers Adventure has transformed travel from mere transportation to exhilarating adventures and unforgettable escapades.

• It offers a distinctive drive experience to Hyundai SUV owners, enabling them to explore diverse landscapes across India.

Impact and Participation:

• Over the past three seasons, Hyundai Explorers Adventure has brought joy to over 250 Hyundai SUV owner families and more than 650 individuals.

• The initiative has witnessed remarkable loyalty among participants, fostering a sense of kinship and creating lasting memories.

Statement from Tarun Garg, COO, Hyundai Motor India:

• Tarun Garg expresses excitement for Season 4, highlighting Hyundai Explorers Adventure as a testament to the brand's ethos of innovation, adventure, and community.

• He emphasizes Hyundai's commitment to customer-centricity and reaffirms the brand's position as a pioneer in the SUV segment.

Community Building and Customer Engagement:

• Hyundai Explorers Adventure aims to grow a stronger community for Hyundai SUV customers through meticulously planned drives across the country.

• The initiative fosters a sense of camaraderie among participants and has garnered a devoted fandom around Hyundai Explorers.

Season 4 Locations and Routes:

• Season 4 will cover locations including Jim Corbett, Gwalior, Agra, Gulmarg, Nashik, Cherrapunji, Pench, Chikkamangaluru, Munnar, Narkanda, Manali, Leh, and more.

• Routes have been curated based on customer feedback to deliver unparalleled excitement and adventure.

Digital Footprint and Social Media Engagement:

• The digital footprint of Hyundai Explorers Adventure continues to grow with over 8 million views and engagements on social media.

• This underscores the strong bond and sense of camaraderie within the Hyundai Explorers community.

Promotion of Hyundai SUV Lifestyle:

• Hyundai Explorers Adventure promotes the 'Live The SUV Life' experience, showcasing the versatility and capabilities of Hyundai SUVs in diverse terrains and environments.

Customer Testimonials and Feedback:

• Customer testimonials and feedback highlight the profound impact of Hyundai Explorers Adventure in creating memorable experiences and fostering connections.

Conclusion and Future Outlook:

• With Season 4, Hyundai Motor India continues its commitment to providing thrilling drives and experiences for Hyundai SUV owners, reinforcing its position as a leader in the automotive industry.