Hindustan Unilever Signs An Agreement For The Sale Of The Captain Cook And Annapurna Brands

Hindustan Unilever (HUL) has agreed to sell the atta and salt businesses that operate under the Annapurna and Captain Cook brands.

Reactivate Brands International, a business with a Singaporean headquarters and a connection to CSAW Aqbator, is the parent company of Uma Global Foods and Uma Consumer Products (Singapore). In order to promote accessible wellness, CSAW is concentrated on purchasing and expanding food brands.

The fast-moving consumer products company stated that its decision to sell off its holdings was made in keeping with its stated goal of exiting non-core categories while pursuing its growth strategy in the packaged foods sector, which includes dressings, scratch cooking, and soups.

According to the announcement made public on Friday night, the agreement calls for the transfer of trademarks, copyrights, and other intellectual properties related to India and numerous other countries.

HUL's Chief Executive Officer and Managing Director, Sanjiv Mehta, stated: "Launched more than two decades ago, Annapurna and Captain Cook enjoy strong equity. Given our strategic priorities and portfolio choices, we believe it is in the business' best interest to sell these brands to Reactivate Brands International, which is well-positioned to unlock their full potential."

The largest fast-moving consumer goods company in India, Hindustan Unilever (HUL), is a market leader in both foods and beverages as well as home and personal care products. Two out of every three Indians are affected by the brands of HUL, which span 20 different consumer categories. Visitors to the Kolkata harbour in the summer of 1888 spotted crates full with Sunlight soap bars bearing the embossed label,  'Made in England by Lever Brothers'  With it, a new era of branded fast moving consumer goods marketing began (FMCG). With the introduction of Lifebuoy in 1895, well-known brands such as Pears, Lux, and Vim, Vanaspati was launched in 1918, and the renowned Dalda brand hit the market in 1937.

Hindustan Vanaspati Manufacturing Company, Unilever's first Indian affiliate, was established in 1931. Lever Brothers India Limited and United Traders Limited were then established in 1933 and 1934, respectively (1935). In November 1956, these three businesses united to become HUL, which was the first of the overseas subsidiaries to issue 10% of its shares to the Indian public. Today, 52.10% of the company's equity is owned by Unilever. A total of 360,675 individual shareholders and financial institutions hold the remaining shares.