Google Pixel Named Official Smartphone of the Australian Open 2025

Google Pixel is taking center stage at the 2025 Australian Open as the official smartphone of the prestigious tennis tournament. This partnership marks another milestone in Google’s growing involvement with global sports events, following collaborations with the NBA, NWSL, and Premier League teams like Liverpool and Arsenal.

By aligning with one of tennis’s grandest stages, Google aims to showcase the advanced features of its Pixel lineup, including tools like Magic Eraser, Magic Editor, Gemini, and Circle to Search.

Expanding Google’s Sports Collaborations

The Australian Open adds to Google’s extensive list of sports partnerships. Google Pixel has already cemented itself as the official smartphone for major leagues like the NBA, NWSL, and Germany’s Frauen-Bundesliga.

Additionally, partnerships with UEFA’s European Championships and Premier League giants such as Liverpool and Arsenal highlight Google's commitment to connecting with sports enthusiasts worldwide. By associating with one of tennis’s most prestigious events, Google aims to further extend its Pixel brand to a larger audience.

Showcasing Pixel’s Standout Features

This partnership is more than a simple branding exercise. Google is leveraging the Australian Open to demonstrate the innovative features that set its Pixel smartphones apart. Flagship tools such as Gemini, Circle to Search, Magic Eraser, and Magic Editor are being showcased to highlight the Pixel’s unique capabilities, including AI-powered photo editing and intuitive search functionality.

Interactive Experiences at Rod Laver Arena

At the heart of the Australian Open, Google has established an interactive Pixel Studio at Rod Laver Arena. This dedicated hub offers fans a chance to experience the advanced tools of the Pixel 9 Pro and Pixel 9 Pro XL firsthand.

Expert coaches are available at the studio to help visitors capture action shots and utilize the AI-powered editing tools to enhance their photos. The Pixel Studio transforms the partnership into a hands-on experience, allowing tennis enthusiasts to explore the real-world potential of Pixel devices.

Exclusive Pixel Deals During the Tournament

To complement its on-site activities, Google is rolling out special deals on its Pixel smartphones during the Australian Open. Starting January 12, fans can expect discounts and improved trade-in offers for the Pixel 9 Pro and Pixel 9 Pro XL through the Google Store. While the exact details of these offers remain under wraps, they are anticipated to attract significant interest. Availability may vary depending on regional operations of the Google Store.

A Strategic Platform for Global Exposure

With the Australian Open running from January 12 to January 26, culminating in the men’s singles final, Google is strategically leveraging this platform to boost the Pixel brand. The combination of live interactive experiences, exclusive deals, and global viewership provides Google with a prime opportunity to showcase the Pixel’s top-tier camera capabilities and AI-driven features.

Conclusion

Google’s partnership with the Australian Open 2025 is a bold move to highlight the innovation and utility of its Pixel smartphones. From on-site engagement at the Pixel Studio to exclusive promotions, this collaboration underscores Google’s commitment to expanding its presence in the competitive smartphone market. As millions of tennis fans tune in, Google is poised to make a lasting impression and solidify the Pixel brand as a leader in mobile technology.