Google Introduces AI-Powered Photoshoot Tool in Pomelli for SMBs

Google says Photoshoot is built to help businesses quickly generate polished product imagery suitable for websites, digital ads, and social media campaigns.

“Whether you're selling handmade jewelry, artisanal coffee or promoting a yoga studio, high-quality visuals are essential for building trust with customers. With Photoshoot, you can generate stunning product images for your website and social content,” Google explained in a blogpost.

By leveraging Gemini Nano Banana, the tool enhances uploaded images and aligns them with a brand’s overall visual identity.

How Does Photoshoot Work?

Upload, Select Template, Generate

According to Google, Photoshoot uses business context and Nano Banana to automatically create refined product images ready for immediate use.

To generate a professional-grade visual:

1. Users upload a product image into Pomelli.

2. They choose from pre-designed templates such as Studio or lifestyle.

3. The AI processes the image, applying the brand’s aesthetic and contextual cues.

4. Users can edit or fine-tune the final output before downloading it.

5. The completed image can also be saved to “Business DNA” for reuse in future campaigns.

This workflow eliminates the need for expensive studio setups or advanced design skills, making premium-quality advertising accessible to smaller businesses.

Enhanced Editing Capabilities

Beyond Photoshoot, Pomelli has received a broader design refresh and upgraded image-generation models to improve prompt accuracy.

The platform now enables:

• Text-based editing commands (e.g., change background elements)

• Style reference uploads to match an image’s aesthetic to another visual

• Improved contextual interpretation for brand consistency

These upgrades reflect ongoing improvements in Google’s AI image generation capabilities.

New Campaign Optimization Features

Upload Base Images for Campaign Precision

Google has added two new options aimed at improving marketing accuracy.

First, businesses can upload specific images to serve as the foundational assets for their campaigns, ensuring brand consistency.

Second, users can now input a product URL. Pomelli will automatically pull the product’s images, title, and description from the website to generate tailored promotional material.

This feature reduces manual input and ensures campaign messaging closely aligns with actual product listings.

Availability and Regional Access

Where Photoshoot Is Available

The Photoshoot feature is currently available free of charge to users in:

• United States

• Canada

• Australia

• New Zealand

Interested users can access the feature through Google Labs’ Pomelli portal at http://labs.google/pomelli.

At present, Pomelli and its Photoshoot feature are not available in India.

Part of a Broader AI Rollout

The announcement coincides with other major updates from Google. On the same day, the company introduced its latest Gemini 3.1 Pro model and made it the default model within the Gemini app and NotebookLM.

Additionally, Google rolled out fresh updates to its Chrome browser, reinforcing its broader AI integration strategy across products.

These coordinated launches reflect Google’s efforts to strengthen its AI ecosystem and integrate generative AI into both consumer and enterprise workflows.

Why This Matters for Small Businesses

Lowering Barriers to Professional Marketing

High-quality advertising visuals have traditionally required professional photographers, design agencies, or advanced editing software. By embedding AI directly into a marketing platform, Google is lowering entry barriers for SMBs.

The Photoshoot feature enables businesses to:

• Reduce marketing costs

• Accelerate campaign production timelines

• Maintain brand consistency

• Compete visually with larger enterprises

In an increasingly digital marketplace, visual quality often influences consumer trust and conversion rates.

Conclusion

Google’s introduction of the Photoshoot feature in Pomelli marks another step in democratizing AI-powered marketing tools. By allowing small and medium-sized businesses to generate studio-quality visuals from simple uploads, the company is simplifying high-end ad creation.

With enhanced editing capabilities, URL-based campaign generation, and integration with Gemini Nano Banana, Pomelli positions itself as a comprehensive AI-driven marketing solution. Although currently limited to select countries, the feature signals Google’s broader strategy of embedding generative AI across its product ecosystem.

As AI-powered creative tools become more accessible, businesses of all sizes may find it easier to produce compelling digital campaigns without traditional production costs.