Glance Teams Up with Swiggy Instamart for One-Tap Purchasing Feature

Smart lock screen platform Glance has announced a collaboration with Swiggy Instamart to introduce a groundbreaking one-tap purchase feature. This innovative addition allows users to conveniently place orders and make payments directly from their lock screens, enhancing the overall shopping experience.

How the One-Tap Purchase Feature Works

The new feature enables users to engage with branded promotional content displayed on the Glance screen. When users click on these promotions, they are instantly redirected to the corresponding product page on Swiggy Instamart. This seamless transition streamlines the purchasing process, making it easier for consumers to shop while they browse their phones.

Early Success with Consumer Brands

The one-tap purchase feature has already been rolled out for five consumer brands. According to statements from Glance and Swiggy, these brands have reported a significant increase in sales, driven by both existing customers and new ones. This indicates the feature's potential to boost engagement and conversions through enhanced visibility on the Glance platform.

The Impact of Glance’s Smart Lock Screen

Amitkumar Banka, the Head of Growth Marketing at Swiggy, emphasized the effectiveness of Glance’s smart lock screen as a powerful first touchpoint for Android users. He stated, “Glance smart lock screen has proven to be a powerful first touchpoint for Android users, driving meaningful results for CPG brands on Swiggy Instamart.” This partnership aims to create instant engagement and foster real-time connections that lead to tangible business results.

Glance’s User Base and Reach

Mobi-owned Glance boasts a substantial global user base of over 450 million users. In India alone, the platform has approximately 235 million active users. This extensive reach positions Glance as a key player in the digital advertising space, making it an attractive platform for brands looking to connect with consumers in innovative ways.

Conclusion

The partnership between Glance and Swiggy Instamart represents a significant advancement in the way consumers interact with brands through digital platforms. By leveraging the one-tap purchase feature, both companies are set to enhance user engagement, streamline the shopping process, and drive sales for brands. As the e-commerce landscape continues to evolve, such collaborations may redefine consumer behavior and expectations in the digital marketplace.