Flipkart Partners With eDAO To Launch A Virtual Shopping Experience

The launch of a Virtual Shopping Experience in the Metaverse by Flipkart and eDAO allows a select number of brands to plan distinctive product launches and develop compelling user experiences in the photorealistic virtual world.

The world's largest domestic e-commerce company, Flipkart, has announced a collaboration with eDAO to introduce the Flipverse, a metaverse environment where users can browse merchandise in a photorealistic virtual location and make purchases through the Flipkart App. With access to their favorite brands, Supercoins, and digital collectibles, consumers will be able to enjoy gamified, interactive, and immersive shopping experiences in the digital world thanks to Flipverse, which was built utilising eDAO's ground-breaking Web3 tech stack.

The launch's goal is to "flip" the shopping narrative, enabling customers to interact more directly with their popular brands in a metaverse where communication is two-way. Flipkart's recently released platform, FireDrops, which can be accessible from the e-commerce platform's app, will have Flipverse available on it.

“The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and an immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India. By providing customers with access to their preferred brands, offers, SuperCoins, and digital collectibles, we are aiming to improve their shopping experiences in a virtual and immersive setting.” said Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs.

With the help of Flipverse, a variety of brands will be able to develop original product launches, discovery, and engaging user experiences. Brands will be able to generate and create their metaverse-ready smart technology in the virtual world due to this at the same time. The digital twin can then use brands' items, take advantage of promotions, and win digital collectibles that open up exclusive opportunities.