FCB Interface Has Won The Integrated Creative Mandate For Max Life Insurance

FCB Interface has been awarded the integrated creative mandate by Max Life Insurance. Max Life Insurance has assigned its integrated creative mandate to FCB Interface following a multi-agency pitch that included multiple rounds. The brand's creative strategy, execution, and social media management are all part of the mandate.

"We are gearing up to make the Max Life brand authentic, contemporary, and  “We are geared up to make the Max Life brand authentic, contemporary, and relatable to millennials & Gen Z. This partnership will strengthen our brand purpose of ‘You are the difference’. FCB Interface joins our strong ecosystem of highly credible partners, and fits in our vision to build integrated communication channels from strength to strength and deliver impactful work together.” said Rahul Talwar, Chief Marketing Officer, Max Life Insurance, in response to the announcement. 

 “Max life is looking at accelerated growth in India and we at FCB Interface are excited to partner with them on this journey. Integrated mandates are what we love because that's what empowers us to build relevance, authenticity, and consistency across every stage of the customer journey,” said Rohit Ohri, Chairman and CEO of FCB Group India. 

Max Life Insurance is an Indian life insurance company. While intended for Indian residents, it does sell plans to select non-residents. Non-residents can buy term insurance or child policies. The policies work differently than policies sold in the United States, so unless you are relocating to India, you are probably better off with another company.

FCB Interface is a digital agency that provides solutions for graphic design, branding, social media, CRM, direct marketing, and advertising.