Dream11 Launches ‘Champions Ka Game’ Campaign for 2025 Trophy

Dream11, the world’s largest fantasy sports platform, has launched its latest advertising campaign, “Champions Ka Game”, ahead of the much-anticipated 2025 Champions Trophy. This campaign aims to rally Indian cricket fans, encouraging them to support Team India as they prepare to reclaim glory on the global stage.

Cricket Icons Lead the ‘Champions Ka Game’ Campaign

The campaign features India’s biggest cricketing superstars, including Virat Kohli, Rohit Sharma, Jasprit Bumrah, Rishabh Pant, Suryakumar Yadav, and Ravindra Jadeja. Adding to the excitement, legendary former captain Kapil Dev—a World Cup-winning icon—makes a special appearance.

A Humorous Take on Past Victories

A unique aspect of the campaign is its humorous approach. The ads depict the players struggling to recall their historic victory at the 2024 T20 World Cup, emphasizing the message that champions do not dwell on past wins. The key dialogue, “Har ek match, pehle match jaisa khelna padega, humein yeh bhoolna padega ke hum champion the,” highlights the need to approach each game with renewed determination.

Dream11’s Vision Behind the Campaign

Vikrant Mudaliar, Chief Marketing Officer of Dream Sports & Dream11, shared the inspiration behind the campaign. He stated, “With Champions Ka Game, we aim to inspire fans to rally behind the Indian cricket team as they chase their dream of winning the Champions Trophy 2025. As one of the biggest fans of Team India, we shared the joy of the T20 World Cup win with over a billion Indian fans and will be cheering them on at this year’s Champions Trophy.”

He further added that Dream11 remains committed to elevating the fantasy sports experience, ensuring fans engage with the sport in a more immersive and competitive way.

Entertainment-Driven Marketing with Star Power

The campaign takes a lighthearted and witty approach, featuring engaging interactions between players and fans. These relatable, real-life scenarios use humor to highlight the spirit of cricket and keep the audience entertained.

Dream11, a long-time partner of the BCCI, is set to make top-tier advertising investments throughout the Champions Trophy broadcast. The campaign will be prominently featured on JioStar’s TV and OTT platforms, ensuring maximum reach among Indian cricket enthusiasts.

The Team Behind the ‘Champions Ka Game’ Campaign

The ad campaign has been helmed by acclaimed director Nitesh Tiwari and conceptualized by Tilt Brand Solutions and Zero Fifty. The production is handled by EarthSky Pictures, a name known for its high-quality advertising projects.

Conclusion: A Celebration of Cricket and Competition

With ‘Champions Ka Game,’ Dream11 is setting the stage for an electrifying Champions Trophy 2025. The campaign encourages fans to bring their A-game, just like the cricketing legends they admire. As excitement builds, Dream11 continues to solidify its position as the ultimate fantasy sports platform, keeping millions of cricket lovers engaged and inspired.