Disney+ Launches Vertical Video Feed “Verts” Inside Mobile App

Disney+ has unveiled a new content discovery feature called “Verts,” bringing short-form vertical video browsing to its streaming platform.

The new feature allows subscribers to scroll through short clips from movies and TV shows available on Disney+, enabling users to discover new titles without manually browsing the platform’s extensive library.

According to the company, the feature has begun rolling out to Disney+ subscribers in the United States and is currently available within the mobile app version of the streaming service.

The feature was first announced at the Consumer Electronics Show 2026, highlighting Disney’s strategy to integrate short-form video experiences within traditional streaming services.

Growing Trend of Vertical Video in Streaming

Streaming platforms adopt short-form video discovery

The introduction of Verts reflects a broader shift in the entertainment industry where short-form vertical video formats are becoming a key discovery tool.

Platforms are increasingly adopting features similar to social media apps such as Instagram and TikTok, where users quickly browse content through swipe-based feeds.

Netflix introduced a similar feature earlier

In fact, Netflix announced a comparable vertical video feed last year that allows viewers to scroll through short clips from its shows and movies before deciding what to watch.

This trend suggests streaming companies are trying to reduce decision fatigue for viewers by offering quick previews of content.

How “Verts” Works on Disney+

Accessing the Feature

New icon in the navigation bar

According to the company, Verts appears as a new icon in the navigation bar on the Disney+ mobile app.

Once users tap the icon, they are taken to a vertical video feed where they can swipe through short clips sourced from various movies and shows available on the platform.

Instant playback or Watchlist option

The feed displays short scenes and highlights from titles in Disney’s catalogue.

From this feed, users can:

• Start watching the full movie or series immediately

• Add the title to their Watchlist for later viewing

This approach simplifies the process of discovering new content while keeping users engaged within the app.

Designed to Highlight Disney’s Massive Content Library

Showcasing major franchises

Disney said that the feature is designed to make it easier for viewers to explore its large catalogue of content, including titles from its most popular franchises and studios such as:

Pixar

Pixar Animation Studios is an American animation company known for producing critically acclaimed computer-animated films. Founded in 1986 and acquired by The Walt Disney Company in 2006, Pixar revolutionised animated storytelling with movies such as Toy Story, Finding Nemo, and Inside Out. The studio is recognised for its emotional storytelling, technological innovation in animation, and family-friendly films that appeal to global audiences.

Marvel Studios

Marvel Studios is the film and television production company behind the highly successful Marvel Cinematic Universe (MCU). Owned by The Walt Disney Company, the studio produces blockbuster superhero films and series featuring iconic characters such as Iron Man, Captain America, and Spider-Man. Marvel Studios has become one of the most commercially successful film franchises in the world.

Star Wars

Star Wars is a globally popular science-fiction franchise created by George Lucas in 1977. The franchise includes films, television series, books, games, and merchandise centered around a galaxy-wide battle between the Jedi and the Sith. Today, Star Wars content is produced by Lucasfilm, which is owned by Disney.

Disney Originals

Disney Originals refers to movies and series produced exclusively for Disney’s streaming platforms, particularly Disney+. These titles are created by The Walt Disney Company and include original films, series, documentaries, and spin-offs from major franchises, designed to attract subscribers and expand the platform’s content library.

These brands represent some of the most watched and recognizable entertainment properties globally.

AI-Driven Recommendations Personalise the Feed

Algorithm suggests clips based on viewing habits

Personalised discovery experience

Disney revealed that the Verts feature is powered by a recommendation algorithm designed to analyse a user’s viewing behaviour.

Based on this data, the system suggests clips from movies or series that may match the user’s interests.

Every user may see different clips

Because of this algorithm-driven system, the content shown in the Verts feed can vary from user to user depending on their watch history, preferences, and engagement patterns.

This level of personalisation aims to improve engagement and help viewers quickly discover relevant content.

Future Plans for the Verts Feature

First phase of rollout

Disney emphasised that the current release represents only the initial phase of the Verts experience.

Potential expansion in upcoming updates

The company plans to continue expanding the feature in future updates.

Possible enhancements may include:

• New storytelling formats designed specifically for vertical viewing

• Enhanced personalisation tools

• Integration with fan-driven content or creator communities connected to Disney’s franchises

H4: A new direction for streaming discovery

These developments could eventually transform Verts from a simple discovery feed into a broader interactive content platform within Disney+.

Conclusion

The launch of the Verts vertical video feed marks a significant step for Disney+ as it adapts to changing viewer behaviour influenced by social media platforms such as Instagram and TikTok. By enabling users to swipe through short clips from movies and TV shows, Disney aims to make content discovery faster and more engaging, particularly for mobile-first audiences who prefer quick previews before committing to a full title. The feature reduces the time spent browsing large content libraries and helps viewers quickly find something that matches their interests.

As competition in the streaming industry continues to grow, platforms like Netflix and Disney are increasingly experimenting with short-form video formats, advanced recommendation algorithms, and personalised discovery tools to improve user engagement. If expanded further, Verts could evolve beyond a simple discovery feature into a new storytelling format, helping Disney highlight its vast catalogue of content while strengthening audience engagement in the rapidly evolving digital entertainment ecosystem.