Curefoods Acquires Krispy Kreme, Strengthens Presence in India

Curefoods, a leading food and beverage (F&B) company, has announced the acquisition of Krispy Kreme’s South and West India operations. This acquisition is a significant move for Curefoods as it continues to expand its footprint in the Indian food market. Krispy Kreme, the global doughnut and coffee brand, was previously managed by Landmark Group in South India, where it had nearly 50 points of access. The acquisition will enhance Curefoods' growth prospects by leveraging Krispy Kreme’s established customer base and operational infrastructure.

Curefoods Strengthens Its Position in the Indian Food Market

Curefoods has positioned itself as a major player in the Indian food industry since its inception in 2020. The company is known for its diverse portfolio of food brands, including EatFit, Sharief Bhai, Nomad Pizza, and Olio Pizza. This latest acquisition of Krispy Kreme’s South and West India operations marks a strategic expansion beyond Curefoods' cloud kitchen ecosystem. By acquiring Krispy Kreme, Curefoods intends to further diversify its offerings and reach a broader audience in India’s competitive F&B market.

Krispy Kreme’s Legacy and Strong Consumer Appeal

Krispy Kreme, renowned for its signature doughnuts and coffee, has a strong global presence with a loyal consumer following. Its iconic doughnuts have earned the brand a distinguished place in the global food market. The acquisition allows Curefoods to tap into this established customer base while capitalizing on the brand’s legacy and appeal. “We are thrilled to bring Krispy Kreme into Curefoods. The brand's global legacy and strong consumer appeal align perfectly with our vision of offering diverse, high-quality food experiences,” said Ankit Nagori, Founder of Curefoods.

Landmark Group’s Role in the Acquisition

Landmark Group, which previously managed Krispy Kreme's operations in South India, will also benefit from this deal. As part of the agreement, Landmark Hospitality Services Limited will acquire a stake in Curefoods India. This strategic partnership highlights the ongoing collaboration between Landmark Group and Curefoods. "We’ve had a very fruitful partnership with Krispy Kreme Doughnut Corporation & created a growing and profitable business. And we’re delighted to see it join the Curefoods portfolio where, we’re certain, it will continue to grow significantly in the years to come," commented K A Madappa, President, Citymax Hotels Pvt Ltd, and Business Head of Krispy Kreme.

Curefoods’ Vision for Growth and Expansion

Curefoods has made its intentions clear in the Indian food market by investing in well-established brands like Krispy Kreme. The acquisition is a testament to the company’s strategy of expanding its reach beyond cloud kitchens and into the wider food sector. By adding Krispy Kreme to its portfolio, Curefoods aims to offer a broader range of food experiences to Indian consumers. The company’s strategic investments and brand acquisitions underscore its commitment to strengthening its position in the rapidly growing Indian F&B industry.

Future Growth Prospects for Krispy Kreme in India

With the backing of Curefoods, Krispy Kreme is expected to continue its growth trajectory in India. The acquisition will enable Krispy Kreme to tap into Curefoods’ operational expertise and resources, which will facilitate the brand’s expansion in India’s dynamic food market. Curefoods’ commitment to scaling Krispy Kreme’s presence reflects its belief in the long-term potential of the doughnut and coffee brand in India.

Metta Capital’s Role as Advisor in the Transaction

The acquisition was facilitated with the help of Metta Capital, which acted as the advisor to Landmark Group throughout the transaction. The partnership between Metta Capital, Landmark Group, and Curefoods has played a key role in executing this strategic acquisition. Metta Capital’s advisory services were pivotal in navigating the complexities of the deal, ensuring that the transaction was completed smoothly.

Conclusion

The acquisition of Krispy Kreme’s South and West India operations by Curefoods is a significant development in India’s F&B industry. This move highlights Curefoods’ commitment to expanding its presence and diversifying its portfolio with well-established brands. With Krispy Kreme now under its umbrella, Curefoods is poised for continued growth and success in the Indian food market. The partnership with Landmark Group further strengthens the foundation for the brand’s future in India.