Coca-Cola India and ICC Introduce Recycled PET National Flags for ICC Men's Cricket World Cup 2023

As the ICC Men's Cricket World Cup 2023 kicks off, Coca-Cola India and ICC are merging the nation's cricket enthusiasm with a commitment to sustainability.

During the opening ceremony of the ICC Men's Cricket World Cup 2023, Coca-Cola India and ICC introduced National Flags crafted from post-consumer PET bottles. These PET bottles underwent recycling to produce yarn, subsequently used in creating the flags.

These innovative flags will be featured during the 'national anthem ceremony' preceding each match in the stadiums.

Marking a significant stride in environmental responsibility, Coca-Cola India has pioneered the creation of national flags for the ten participating nations and ten ICC unity flags using recycled PET bottles. This initiative establishes Coca-Cola India as the first company globally to introduce recycled PET national flags in cricket, setting a benchmark for future events.

Approximately 11,000 PET bottles were utilized to craft each national flag, with about 2,000 bottles contributing to each ICC Unity Flag. Manufactured by GoRevise by Ganesha Ecoverse Limited, specialists in recycled yarn and garments, a dedicated team of 100 workers invested 25 days and over 300 hours to bring these eco-friendly flags to life.

Thums Up and Limca Sportz serve as the official beverage and sports drink partners for the ICC Men's Cricket World Cup India 2023. Coca-Cola India is set to undertake various activations during the World Cup, both online and offline, engaging fans and consumers to raise awareness about waste management.

Arnab Roy, Vice President, Marketing, Coca-Cola India & Southwest Asia, stated, "Coca-Cola has a mission to support sustainability efforts as an integral part of all sporting events. Aligned with this mission, we take pride in unveiling national flags made with recycled PET at the ICC Men's Cricket World Cup 2023 today. With these recycled national and ICC Unity flags, we are dedicated to advancing the principles of a circular economy."

With a shared commitment to sustainability and recognizing the importance of cricket in India, Coca-Cola India and ICC aim to create a sustainable sporting experience during this world cup.

About Coca-Cola:

Coca-Cola in India stands as one of the leading beverage companies, offering a diverse range of high-quality and refreshing beverage options. The company's portfolio, aligned with its vision of 'Beverages For Life,' includes a wide array of products covering hydration, sports, sparkling, coffee, tea, nutrition, juice, and dairy-based products.

In India, its beverage range includes iconic brands such as Coca-Cola, Thums Up, Fanta, Limca, Sprite, Maaza, and others. The company is actively transforming its portfolio by reducing sugar in its drinks and introducing innovative new products.

Coca-Cola India, along with its bottling operations and franchise partners, has an extensive network of nearly 4 million retail outlets, positively impacting communities and the planet through various initiatives such as water replenishment, packaging recycling, sustainable agriculture, and carbon emission reduction.

Additional facts:

• The Cricket World Cup 2023 is being held in India from October 11 to November 13, 2023.

• Ten teams are participating in the tournament: Australia, Bangladesh, England, India, New Zealand, Pakistan, South Africa, Sri Lanka, the West Indies, and Zimbabwe.

• The ICC is the governing body for the sport of cricket.

• Coca-Cola India is the official beverage partner for the Cricket World Cup 2023.

The use of recycled PET national flags at the Cricket World Cup 2023 is a positive development for sustainability in the sport of cricket. It sets a precedent for future events and shows that it is possible to create a sporting experience that is both exciting and environmentally friendly.