Cadbury 5 Star Launched 'Nothing Coin'

The popular chocolate brand, Cadbury 5 Star has launched a Bank called ‘Nothing Coin Bank’. This is a marketing campaign for a popular brand where the users will be simply rewarded for doing nothing. The users will need to log into the micro site and have to do nothing but sit still, without using their phone. As long as the users don’t use their phones, Nothing Coins will be added to their wallet and they can use these coins to shop on Digital 5 Star Mall or JioMart, and can even trade the coins for vouchers.

The brand is known for its tagline,’ Eat 5 Star, Do Nothing’, and this is another marketing strategy of the brand. On one side where it promotes the brand, it also gives the young generation to take a break from their phone and do other activities rather than indulging in their phones only.