Bhumi Pednekar Launches Boddess's First Flagship Store

Recently, the omnichannel tech beauty platform, Boddess inaugurated its first flagship store in the country. The company also launched its integrated O2O beauty and digital platform. These were launched by the company’s Brand ambassador- Bhumi Pednekar. The store was launched in Gurgaon's Ambience Mall. At the inauguration of the store and launch of their digital platform, Ritika Sharma who is the founder and CEO of the company expressed her delight and said: "We're excited to open doors to the city's discerning beauty consumers for an enriching technology-enabled beauty retail experience. My vision has been to bring to Indian consumers' global standards of Omnichannel experience and to democratize beauty through the introduction of exclusive international brands. The response from our consumers has been extremely encouraging. We have bullish expansion plans and intend to extend our retail footprint across metros, tier II & tier III by end of the upcoming financial year." Renowned Beauty experts and enthusiasts of the city attended this event. They explored and tried various products offered by the Brand. Bollywood Star and Brand ambassador of the company, on this occasion, said:  "I am extremely proud to be associated with a brand like Boddess which has such a futuristic vision. Being a part of the journey and watching the brand grow at such a fast pace has been very gratifying. Boddess has reinvented the way we think and experience beauty. Power-packed with best in class brands and unique features, the flagship store is a beauty haven that provides consumers a seamless Omnichannel experience."