Audi Unveils Concept C: First Electric Roadster Featuring Retractable Hardtop

Audi has unveiled the all-electric Concept C roadster, a two-seat sports car featuring a retractable hardtop and minimalist design. The concept previews Audi’s future design philosophy and signals the brand’s evolution in the electric sports car segment ahead of its debut at IAA 2025 in Munich.

Concept Overview: Audi’s Vision for the Future

The Audi Concept C is a two-seat roadster that blends classic design cues with modern technology. Drawing inspiration from historic models such as the Auto Union Type C and Audi A6, the Concept C introduces a clean, minimalist approach. Under the direction of design chief Massimo Frascella, the model previews Audi’s future aesthetic and potential production roadsters.

Radical Simplicity: New Design Language

The Concept C embodies Audi’s principle of “radical simplicity.” Surfaces are smooth and uncluttered, with a single strong line defining the car’s silhouette. The proportions are determined by a central-battery layout, creating a balanced and athletic stance.

Key design highlights include:

• Vertical grille with integrated radar technology

• Slim headlights featuring four horizontal light elements repeated at the rear

• Coupe-like roofline and fastback profile inspired by Audi R8 and TT

• Hidden door handles and aero-optimised oversized wheels

• Slatted rear instead of glass to reduce weight

• Titanium exterior finish emphasizing precision and strength

Retractable Hardtop: Convertible Innovation

For the first time in an Audi roadster, the Concept C features an electrically retractable hardtop composed of two roof sections. This system allows the car to seamlessly transition from a solid coupe to an open-top roadster. The design maintains a monolithic body style, combining the elegance of a coupe with the thrill of convertible driving.

Horizontal roof lines also hint at the possibility of future Spyder models in Audi’s lineup.

Minimalist and Functional Interior

The cabin of the Concept C emphasizes minimalism and functionality. Key interior features include:

• Anodised aluminium physical controls for a tactile and precise feel

• 10.4-inch foldable infotainment display that appears only when needed

• Circular steering wheel with haptic controls and metal Audi rings

• Surfaces using natural materials inspired by titanium tones

• Ambient lighting highlighting architectural shapes

• Clear geometric layouts ensuring space and comfort for both occupants

Shy Tech: Subtle Technological Integration

Audi’s “shy tech” philosophy is evident in the Concept C. Technology supports the driver without dominating the interior:

• Foldable display appears only when required

• Haptic steering and console controls simplify interactions

• Music is transmitted through woven fabric surfaces rather than visible speaker grilles

This approach emphasizes intuitive use and clean aesthetics, maintaining the roadster’s minimalist ethos.

Legacy and Heritage Connections

The Concept C pays homage to Audi’s history:

• Grille recalls the 1936 Auto Union Type C and 2004 Audi A6

• Roofline inspired by R8, with nods to the TT lineage

• Avus-inspired wheels and R8-style side charging flaps

These elements merge nostalgia with modern electric performance design.

Future Outlook and Production Potential

Audi has not yet revealed range, weight, or pricing for the Concept C. Reports indicate it may share a platform with Porsche’s electric 718 Cayman and Boxster, expected in 2027.

Production intent is suggested by:

• Standard tyres, mirrors, wipers, and number plate housing

• Robust design ready for real-world driving

The Concept C aims to revive Audi’s reputation as a leader in sports car design and innovation, potentially taking the iconic TT badge in future iterations.

Conclusion

The Audi Concept C combines electric performance, minimalist design, and convertible innovation to preview the future of Audi roadsters. With its retractable hardtop, subtle “shy tech” integration, and design homage to historic models, the Concept C reinforces Audi’s commitment to electric mobility and design excellence. Its debut at IAA 2025 is set to showcase the brand’s new philosophy for the next generation of sports cars.